August 2024
Scoir, Inc.
Expanding college access. Simplifying college admissions. Improving collegiate outcomes.
School is back in session which means it's application-driving season!
If you’re looking to shake up your marketing approach this fall (especially in light of the FAFSA fiasco, enrollment cliff, and other craziness), we’ve got you.
Learn what vibes with Gen Z and what’s giving “ick” this year in our webinar recap, download our checklist of key takeaways from the event, plus read some resources jam-packed with helpful tips.
In this edition:
? What Students Really Want to Hear from Colleges
?? Top Resources for Fall Content Generation
What Students Really Want to Hear from Colleges
Learn what to yeet and what to keep when marketing to students!
During this 1 hour webinar to kick off the 2024-2025 academic year, learn strategies to authentically connect with Gen Z and thrive through today’s admissions challenges. We evaluated what students think about college admissions today and how this can inform how you market to students this year.?
You'll learn:
Watch the recording at double speed to save time.
Checklist: Entering Your ?Gen Z Marketing Era?
Here’s a 1-page PDF sharing the event's key takeaways and suggested action items.
Some of our favorite takeaways are:
Top Resources for Fall Content Generation
Here’s our fall reading list for college professionals like you ??
The Enrollment Cliff from a Gen Zer's Perspective? In this article, learn about a college grad and Gen Zer's take on the enrollment cliff and how colleges can stand out to today's teens.
Content Topics to Consider for Each Enrollment Funnel Stage? Explore the enrollment funnel stages, and then jump into content ideas (for your website, blog, emails, social media, and more) for each stage in the student’s journey.
7 College Enrollment Marketing Tools for Your 2024-2025 Strategy? Step back from your day-to-day, and check out this blog post where we help you look at your current enrollment and admissions marketing tools (and maybe some new ones) from a different perspective.?