August 2024: Perceptive x Qualtrics partnership announced + new Mind & Matters release
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Welcome to the Perceptive Newsletter—a monthly collation of our top articles and team news!
Business news
Perceptive partners with Qualtrics!
Earlier this week we shared some hugely exciting news: Perceptive has started a new partnership with leading experience management platform provider, Qualtrics .
This partnership will provide our clients direct access to the latest best-in-class market research and experience management technologies, services, and expertise to uncover trusted market, customer, and brand insights.
“Perceptive’s partnership with Qualtrics has been met with huge enthusiasm among our clients. It will take our industry capabilities to the next level to deliver more value and innovation to the 150+ clients we support, while unlocking significant efficiencies across our business,” says Daniel Shaw , Managing Director at Perceptive.
The partnership has also seen Perceptive join the global Qualtrics Partner Network, to help Qualtrics clients manage their market research, customer experience, and brand experience programs through a single end-to-end technology platform, optimised with expert programme support and consulting.
Mind & Matters: August snapshot
Over July we saw a flattening of emotions. Negative emotions decreased—most notably frustration, which saw a 7% decline—however, our positive emotions also dropped, with hope seeing the biggest decline at 4% from last month. In this issue we also explore how the top three emotions vary for New Zealanders of different ages, genders and life stages, with significant differences noted between men and women, younger and older Kiwis, and households with children versus no children.
We also took a closer look at what New Zealanders have been doing to improve their physical and emotional wellbeing over the last 12 months. As it turns out, over a third (34%) of us reported that we've been doing more activities to improve our wellbeing in the last year.
To wrap up this release, we delved into New Zealanders' financial situation and cost of living impacts. More New Zealanders are quite/very concerned about being able to meet their financial needs five years from now (39% up 6% from April), while we're seeing more cost-saving habits and decision-making coming into play. We'll be exploring these behaviours in greater detail in our upcoming quarterly Talking Points report on what measures New Zealanders are taking to improve their financial situation, so subscribe to Mind & Matters to get the report delivered straight to your inbox.
In this issue:
Team news
Work anniversaries
Congratulations to the following staff on their work anniversaries this month!
Beyond the office
Damian Bennett holidayed through Northern Queensland ??
Andrea Laurie learned how to make rum ?? (yo-ho, yo-ho)
Nikky Lee revealed the cover of her upcoming short story collection, A Night So Dark And Full Of Stars.