August 2024 core update

Since the launch of the newest core update, tons of people on X and LinkedIn (primarily affiliate site owners) are sharing their recovery stories.

However, if we look at the raw numbers, this update isn’t as glamorous as some people are claiming.

66% of 200 websites are seeing improvements.?

That means 132 out of 200 sites are seeing a recovery. Cool.

The average recovery is 200%.

But the average drop was 96%.

If you were getting 10,000 visitors per month and dropped 96%, you’d be looking at 400 visitors per month.

You’re now up 200%.

200% x 400 = 800.

This means you’re still down 92% from the 10,000 you were getting before HCU.

You’ve gone from 10,000 monthly visitors to 800?.?.?.?and we’re supposed to “thank” Google??

We’ve still got a long way to go before the update concludes its rollout, but I don’t think this is going to be the silver bullet many are hoping for.

That Fit Friend

That Fit Friend (TFF) is an affiliate site that got a ton of media attention from Google and the SEO community.

Why??

Because when it comes to content, it’s exactly what Google aims to rank. Jake, the owner, is a gym rat and has truly tested every product he reviews.?

He’s even got videos and photos plastered throughout his website to prove it.

Before HCU in September 2023, TFF was getting 170,000 visitors per month.

Google has “blessed” him ?? during this August Core Update, and now he’s up to 15,000.

Click here to continue reading and see examples of recovery stories in detail.