August 2023: Mind & Matters Launches + A Project Profile + Team News
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Mind & Matters launches!
Perceptive and Sapien Research are delighted to launch the first issue of Mind & Matters. This new insights tracker is designed to help New Zealand organisations understand public sentiment and behaviour on a range of key interest areas, such as job security, mental health, and the environment, as well as insights into how Kiwis are spending—and where they’re not.
Thanks to a partnership with?Quantum Market Research?in Australia, the tracker will also include comparative data to uncover previously unexplored differences and similarities between the Australian and New Zealand markets.
Project Profile: Product Safety Study with Ministry of Business, Innovation and Employment (MBIE)
MBIE wanted to better understand perceptions of product safety across a range of consumer products for both consumer and business audiences.
This project involved focus groups, in-depth interviews, and surveys with a wide range of New Zealand consumers including vulnerable and hard-to-reach consumers. The study also included in-depth interviews with business decision-makers in relevant industries and industry bodies.
As a result of this work, MBIE has gained key insights around the credibility of safety messages and sources of information, barriers to making product safety complaints for some groups (e.g. a lack of confidence, feelings of powerlessness), and attitudes towards risk and responsibility. A comprehensive set of recommendations for both consumer and business audiences were then provided to the MBIE team.
"As a researcher, consumer experience, and insights specialist, working with Perceptive on the different projects they undertook for Consumer Protection team at the Ministry of Business, Innovation and Employment was always exciting. The level of expertise that sat in the room and the discussion we had, enunciated the fact that Perceptive understands their client’s needs and are very flexible and receptive to feedback. They also ensure you are getting the best value by advising you on the best line of action."
—Dr. Ruth Wilfred-Orhoevwri, Senior Market Researcher at Ministry of Business, Innovation & Employment – Hīkina Whakatutuki.
Team news
Andy Strain and Lauren Gell completed Mark Ritson's Mini MBA this month. Well done team ??
Work anniversaries
Congratulations to the following team members who celebrated their work anniversaries this month!
This month's featured staff
To help you get to know us, we've started profiling our staff members to learn who they are behind the email signature. This month,?meet Senior Business Director Damian Bennett and Research Consultant Lauren Gell !
With over seven years’ research experience, Damian is one of Perceptive’s key strategic directors and a member of the agency’s leadership team. He has worked with clients across a range of sectors, including insurance, financial and professional services, not for profit, real estate, retail, dairy, education, quick service restaurants and utilities. Over his 20 year career, Damian has held key customer-centric roles both in New Zealand and overseas, including positions at Barclays Bank, Crowe Horwath (now Findex) and Fisher & Paykel, where he was responsible for overseeing multi-channel acquisition, and activation and retention campaigns to grow market share.
Having both client and agency side experience means Damian is effective at helping our clients harness the full breadth of Perceptive's capabilities to develop first class research programmes.
Outside of work, Damian and his husband Lee enjoy spending time together and spoiling their two dogs, Winnie and Oslo. They are also both avid horror movie fans. From a fitness point of view, Damian takes a slightly unconventional approach focused on steel mace, kettle bell and bodyweight training (check out @comsfitness on Instagram).
Lauren joined Perceptive in 2018, bringing with her a sharp, analytical mind honed from a Bachelor of Business Studies (majoring in marketing). Over time, that mind has grown even sharper, particularly when it comes to qualitative and quantitative research. As a Research Consultant, she's been involved in large scale international and local brand tracking studies, segmentation research, NPD testing, and media, depths and advertising research. Lauren's organisation, strategic thinking, and talent for transforming research results into clear, digestible material has proven exceptionally valuable to our team.
Outside of work, Lauren enjoys spending time with friends and family, pilates, renovating her house, time on the water, and spending time with her cheeky British Blue cat, Max, and her golden retriever puppy, Harley.?
Beyond the office
Katja Krone recently returned from Europe with some stunning pictures to make us all jealous ??