August 2023 Content Roundup
BeautyMatter
An essential resource for beauty industry executives, creatives, entrepreneurs, and suppliers.
We’ve gathered our on-demand and top performing content for August 2023. Settle in and have a read to make sure you stay on the top of your game.
FIRST HALF 2023: MOST ACTIVE INVESTORS IN BEAUTY
During the first quarter of 2023, the business of beauty remained remarkably resilient. However, it did not translate into beauty deal activity. During the first quarter of 2023, beauty deal volume fell 43.4% from the first quarter of 2022.
MEET THE 2023 NEXT AWARD FINALISTS
We received 400+ entries for over 50 awards across 7 categories. The finalists represent businesses from the entire beauty ecosystem. Our judges had a difficult task reviewing each entry to determine the finalist. In some cases, the submissions were so good, we had some ties.
Q2 2023 BEAUTY DEALS: IT’S OKAY TO START FEELING OPTIMISTIC
Back in January, we asked some of the most prominent players in the beauty investment and M&A business to make predictions about what was to come in 2023.
HOW TIKTOK IS CHAMPIONING SMALL BEAUTY BUSINESSES
TikTok’s ability to amplify business sales has been widely discussed and utilized across the beauty industry, leading to an increase in sales for several brands' as well as products selling out.
USING EXPERIENTIAL MARKETING TO DRIVE RECORD-BREAKING SALES
For beauty brands trying to grow their customer base, the TikTok boom born from the COVID-19 pandemic has gone bust as of late, leaving marketing and social teams scrambling to find the best new ways to reach their audience.
THE INDIE FRAGRANCE RETAILERS OFFERING OLFACTIVE CLOSE ENCOUNTERS
The $45.85 billion global fragrance market is showing no signs of slowing down, and with that flourishing growth comes the search for the correct venues to display and sell products.
YOUTHFORIA LAUNCHES FOUNDATION YOU CAN SLEEP IN
After three and a half years of development and a $400,000 deal from Shark Tank’s Mark Cuban, Youthforia launched Date Night Skin Tint Foundation on August 21.
FROM SKIPCARE TO PROBIOTIC DEODORANTS: THE BIGGEST INSIGHTS FROM COSMOPROF NORTH AMERICA 2023
Following on our insider’s scoop of Cosmoprof Bologna 2023, we linked up with an array of industry experts to get their take on the biggest industry developments to emerge from the B2B event.
KEEPING UP WITH THE POP-UPS: BEAUTY'S RECENT RETAIL INSTALLATIONS
Beauty's latest pop-up shops come in all different shapes and sizes. Adding to yet another successful Barbie marketing partnership, Lush created a mini Barbie Dreamhouse in London's Soho that even Barbie herself would approve of.
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PARTNER CONTENT
IN A HOT FLASH, MENOPAUSE MARKET SOARS
With the oldest Gen Xers pushing 60, millennials reaching past 40, and even social media–obsessed Gen Z consumers hitting their late 20s, virtually every consumer product category is being forced to wrestle with how best to “grow up” alongside their customer base.
WHY SEASONED BEAUTY BRANDS ARE COMPETING WITH CELEBRITY-ENDORSED BRANDS FOR TOP TALENT
Does your company invest in and prioritize human capital? If the answer is no, it may be time to revisit your strategy. After all, people are the greatest asset any company has.
GLOBAL MARKETPLACES OFFER FINANCIAL AND STRATEGIC OPPORTUNITIES FOR BEAUTY BRANDS
Amazon.com has long been the predominant marketplace platform for beauty brands. However, in recent years, as the US Amazon marketplace has become more competitive and advertising and logistics costs have escalated, brands have begun to venture beyond Amazon’s US platform.
THE LAUNCHES
2023 WEEK 31: BEAUTY BRAND AND PRODUCT LAUNCHES
It’s been a busy first week of August with an array of exciting releases and debuts. Jamie Melbourne and Tony Lecy-Siewert have teamed up to create the brand Apostle, which aims to encourage men to partake in self-care and cosmetic use.
2023 WEEK 32: LATEST PRODUCT LAUNCHES AND COLLABORATIONS
It’s all about skincare this week with an array of releases that focus on calming and hydrating the skin. Origins and Erewhon teamed up to create a cold-press juice to celebrate the new Mega-Mushroom Restorative Skin Concentrate that soothes irritation and redness.
2023 WEEK 33: BEAUTY BRAND AND PRODUCT LAUNCHES
This summer, sport is an inspiration for multiple brands, with the Athletic Cosmetic Company, a high-performance beauty brand designed to be worn when participating in sports and physical exercise.
2023 WEEK 34: BEAUTY BRAND AND PRODUCT LAUNCHES
This week we have seen Tower 28 and Live Tinted follow the skinification of makeup trend through their new concealer releases.
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