August 2022 - Marketplace news

Amazon Prime Day 2022 Analysis: Sales and Advertising Results and Insights

The highly anticipated Prime Day event for 2022 has come and gone with mixed levels of success. While sales are expected to total $12.52 billion this year, the question on everyone’s mind is how much of the increase is due to consumer demand and how much is due to inflation?

We’ll take a look at how successful these strategies were by examining the results from Feedvisor customer sales and advertising data across Amazon’s U.S. marketplace during Prime Day events from 2021–2022, identifying key trends and KPIs to share our insights and projections for the remainder of the year.

Feedvisor / July 22, 2022

Prime Day is Social Commerce

Prime Day is the best example of social commerce in the U.S. - videos tagged with #primeday2022 were viewed 52 million times on TikTok. Shoppers turned to social networks to discover the best deals rather than trying to find them on Amazon.

Last year, videos tagged with #primeday2022 was viewed 30 million times, the year before - 6 million. In 2019 it was virtually zero. Not only has TikTok gotten more popular in the U.S., but its users started watching more shopping-related content.

Marketplace Pulse / July 26, 2022

Amazon and One Medical sign an agreement for Amazon to acquire One Medical

One Medical is a human-centered, technology-powered U.S. primary care organization on a mission to make quality healthcare more affordable, accessible, and enjoyable through a seamless combination of in-person, digital, and virtual care services.

One Medical combines in-person care in inviting offices across the country with digital health and virtual care services, making it easier for patients to schedule appointments, renew prescriptions, access up-to-date health records, and advance health outcomes.

Amazon / July 21, 2022

Amazon is raising Prime prices in Europe by up to 43 percent a year

Amazon is raising the price of its Prime subscription across Europe in September by up to 43 percent a year. In an email to customers overnight, Amazon revealed its annual Prime cost will jump 20 percent in the UK from ￡79 to ￡95 from September 15th. In France the price hike is even more acute, moving from €49 per year to €69.90 — a 43 percent increase.

Amazon will also hike prices in Spain and Italy by 39 percent annually, with the company’s second-biggest market, Germany, seeing an annual 30 percent rise. Amazon’s Prime price increases in Europe come just months after the price of Prime in the US rose to $139 per year, up from the previous $119 annual fee.

The Verge / Jul 26, 2022

Amazon Business raises the table stakes for B2B marketplaces

There is no getting around it. B2B marketplaces are the fastest-growing sales channel in B2B e-commerce, according to data in the forthcoming 2022 B2B Marketplace 400 report from Digital Commerce 360. And a big reason accounting for the rapid growth in online B2B marketplace sales is Amazon Business.

Bank of America Securities projects that in 2022, Amazon Business will post $41.5 billion in gross merchandise volume. That would be up 31.7% from a projected $31.5 billion in 2021. Amazon Business singlehandedly would account for 31.9% of all B2B marketplaces sales, or one in every three transactions, Digital Commerce 360 estimates based on these projections.

Digital Commerce 360 / Jul 19, 2022

Preparing for Back to School Season on Amazon

If you sell products in any Amazon categories containing school supplies, it is never too early to start thinking about back to school sales and shaping your strategy so your inventory is in a stable position before the influx of sales between July and September.

Back to school season represents a lucrative opportunity for Amazon sellers. Discover how you can capitalize on BTS activity and generate sales.

Familiarize yourself with the typical back to school products by school audience, as there is a chance you may be selling items that are popular during back to school season without even knowing it.

Feedvisor / July 5, 2022

Pivoting Your Prime Day Ads to Back-to-School Ads with These 3 Tips

This year, there is very little time between Amazon Prime Day, July 12-13, and back-to-school shopping this year. Smart Amazon brands and sellers understand that they can’t afford to pass up this sales opportunity. Back-to-school season has long been a significant sales opportunity and according to Steve Sadove, senior adviser for Mastercard, the second biggest season for retailers and an early indicator of retail momentum.?

This year, parents are expected to spend, on average, $1,248 on back-to-school shopping (up 47% from last year), according to data from Ziff Media Group and the National Retail Federation.

Feedvisor / July 19, 2022

A new Aliexpress Plus service is launching this August in France?

The Alibaba group's marketplace is improving its offer in France by focusing on faster delivery and better product selections.

In August, Aliexpress will launch a new space on its French homepage called Aliexpress Plus, a new category that does not require membership. This space, still being tested, will offer a selection of higher quality products, available for delivery in 2 or 3 days and from brands such as Xiaomi, Dreame and Roborock (robot vacuum cleaners).?

New brands such as Haylou (Bluetooth headphones), Sofirn (torches) and Seaknight (fishing) will be available. It will be easier for their customers to find their quality products, delivered more quickly, and therefore to benefit from a better overall experience and an optimized service.

?Journal du Net / July 20, 2022