Augmented and virtual Reality : most advanced intellectual property issues.

Main topics discussed on the 17th, at EUIPO Brussels Liaison Bureau:

1. Virtual and augmented reality: tentative définitions.

• Do we all have the same understanding behind these different words VR/AR, immersive reality, etc. ?
• Examples from your industry to have a clear view of the state of the art

2. Existing legal framework around AR/VR

• How existing IP provides the framework for these
• Complexity of framework due to IP connected legal issues (security, data protection, etc.)

3. How to adapt IP to new generation of services and devices

• IP challenges related to evolution of creation of this services, of content (user/producers), traceability, ownership
• IP management issues

4. Practical Cases from consumer goods to industry

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