Augmented Reality (AR) activations at EVENTS

Using AR activations to engage event attendees

Are you an advertising professional on the lookout for innovative campaign ideas for your clients? Augmented reality (AR) activations at events might just be the solution you need to capture the attention of potential customers and create lasting brand experiences.

?In this post, we'll explore the benefits of using AR activations at events and how advertising professionals can use this technology to create successful campaigns for their clients.

Benefits and Possibilities

One of the biggest challenges in event planning is keeping attendees engaged before the beginning of an event, between different panels, or after it has ended. This can be a daunting challenge, especially if everything must occur in the same location. The same challenge also applies to brand activations during concerts or fairs.?

This is where AR technology comes in handy. By designating an area for attendees to access AR content, you can create an interactive and immersive experience that exceeds physical limitations, without breaking the bank. In fact, AR activations are often more cost-effective than creating a full physical experience.

Attendees can access the AR experience using their own mobile devices or the devices provided by the organizers. Onboarding assistance can be provided by hostesses to ensure that attendees have a seamless experience.

Use cases

AR activations provide a diverse array of possibilities for advertising campaigns, ranging from 3D virtual environment interactions and virtual exhibition stands to treasure hunts and contests. These types of activations offer unique benefits for advertising professionals looking to promote their clients' brands.

For instance, a 3D environment can provide users with an immersive experience where they can explore digital art installations, while a virtual exhibition stand could allow attendees to explore a company's product and service portfolio without requiring expensive exhibition space or logistical planning. Additionally, a treasure hunt using AR technology can be a fun and engaging way to promote a product or service, as attendees use their mobile devices to explore the event space and discover hidden digital treasures that lead to more information about the brand.

Not only are AR activations effective in engaging attendees, but they're also cost-effective compared to a fully physical experience. This technology allows advertising professionals to exceed the physical space limitations of the event area and design immersive experiences that leave a lasting impression on attendees. By making use of AR technology at events, advertising professionals can create innovative and engaging campaigns that keep attendees entertained and engaged while delivering valuable educational content and increasing brand awareness. AR technology is a trend that advertising professionals won't want to miss out on.

Fast and cost-effective event activations? Yes please!

Now that you're aware of the exciting possibilities that AR can bring to your campaigns, it's natural to wonder about the timeline and cost of implementing an AR campaign.?

There are two ways to deliver the 3D content: using indexAR, a content delivery tool developed by us, or Social Media Filters.

indexAR

indexAR enables the streaming of 3D content in AR, much like how YouTube is used for video streaming. The process of uploading and delivering 3D content is simple and efficient, comparable to handling video content. This is possible because the infrastructure for the platform is already in place, streamlining the process for users.

The indexAR platform offers a content management system that enables companies to easily set up and deploy their AR content with just a few simple drag-and-drop actions. Once the content is ready, the free indexAR mobile app, available on both iOS and Android, allows audiences to access the 3D content seamlessly.

With indexAR, setting up and delivering an AR campaign can be achieved in just 30 minutes and a few clicks, instead of the 3 to 6 months it typically takes to develop a custom AR app. This means that campaigns can be launched quickly and efficiently, saving time and resources.

In terms of costs, indexAR charges a monthly fee per AR campaign, ranging from 500 to 1000 EUR (+ Tax). This is a much more cost-effective option compared to the expense of developing a custom app, which can cost between 40k EUR and 100k EUR plus maintenance costs.

Social Media filters (Instagram, Facebook, TikTok)

We are also currently developing Social Media Filters which typically require a few days to a month to complete, depending on the stages involved such as design, 3D modelling, animations, and review sessions. The cost for these filters typically ranges from 800 EUR to 4000 EUR (+ Tax).

Wanna know more?

Stay up to date with our latest projects by subscribing to indexAR’s YouTube channel.

If you're interested in learning more about AR activations at events, best practices, or need help developing a pitch for your client, don't hesitate to reach out to us at [email protected].