Augmented Reality and the Importance of UX Design

Augmented reality (AR) is here, and its growth is exploding. When asked,?60-70% of consumers?see a clear benefit of AR technology. Knowing this, we need to be looking at how AR is changing the user experience (UX) as we know it. With technology that’s capable of providing such personalized experiences, a focus on UX design is now more crucial than ever.

And, with increased technology comes increased UX expectations. If you’re not ahead of the game in anticipating the user’s needs, they’re not likely to stick around. How can your AR solution help your application users with their most critical tasks? Take a look at the full article to find out.

Abdul Suleiman is Chief Experience Officer of UX 4Sight and has consulted for over 40 Fortune 500 companies (e.g., AT&T, Disney, SeaWorld) and has served as a graduate-level professor at DePaul University. He is a recognized subject-matter expert (SME) in making websites and applications more intuitive, engaging, and profitable.