Augmented Reality & Immersive Technologies in Marketing

Augmented reality provides a glimpse into the future of marketing. Narrative has always been at the core of any successful marketing strategy, and these immersive technologies are providing us with a new perspective on how content has evolved.

In 2022, 1.9 billion individuals per month have utilized augmented reality, and 3 billion devices are presently AR-enabled globally. Many marketers will be trying to figure out how to incorporate AR into their marketing mix, as they will with any new technology. Marketers who use augmented reality (AR) experience a 10x boost in engagement time, retention, and effectiveness.

AR has been the most extensively adopted of the two immersive technologies, allowing for more flexibility in improving customer experiences.

Imagine trying on different outfits visually or trying on cosmetics to find the correct look before you buy. AR experiences can modify the environment around you. Virtual try-ons and product visualizations are all about the customer and allow them to create their own company brand.?

Retailers are attempting to improve the shopping experience even before customers step foot into a store. Visitors who are merely hanging around outside of a business can discover the next level in window shopping with AR display engagements that showcase products, provide information, and allow customers to interact with a brand before they enter.

If consumers do make it inside, merchants are increasingly offering the most interactive experiences in order to improve brand exposure and product?engagement. The virtual fitting room, which allows consumers to see themselves in several clothes options on a screen to help narrow down selections before actually trying them on, is one of the most recent AR in-store encounters. This has resulted in a significant rise in sales conversion rates and a significant reduction in returns.

71% of shoppers prefer to shop in stores that offer an AR "try-it-before-you-buy" experience. Retail is evolving and becoming more digital.

A few other augmented reality shopping experiences that can be found both at home and in stores that help customers to obtain a deeper understanding of a brand or product. With 3D photo capacity, marketers must now consider purchasing online with augmented product visualization. Intelligent closets, systems that recognize colors and materials automatically, and software that predicts product features are all part of the e-commerce future.

Although not everyone is familiar with the term AR, you have most likely seen or used it. Creating and using virtual interactions on social media has also been easier and more effective thanks to the introduction of codeless AR and open-source AR toolkits.

AR is known by 70–75 percent of adults aged 16–44. This is who you're aiming towards. AR brand promotion on social media that is done well can impact trends, increase impulse purchases, and increase brand engagement.

Marketers who embrace and use augmented reality as a cutting-edge tool that allows businesses to engage with customers on a deeper level will have a significant competitive advantage.

AR interaction has increased by roughly 20% since the beginning of 2020, with conversion rates increasing by 90% among users who engage with AR against those who do not.

As awareness and adoption of AR rise, marketers must understand their objectives as well as the technological requirements in order to properly integrate AR into their marketing and media mix. Given the variety of possibilities and new production processes necessary to create these immersive virtual experiences, marketers should take the time to plan and develop the implementation of this developing technology.?