Augmented Reality In Ecommerce Business: Trends And Benefits

Augmented Reality in e-commerce is the future of a more immersive online shopping experience. The innovative technology of Augmented Reality (AR) has a lot to add to e-commerce shopping experiences.

If you own an eCommerce store, you should read this article on the use cases & benefits of Augmented Reality in eCommerce.

The digital space has grown exponentially in recent years, as have online shopping experiences. Early innovations, such as Augmented Reality (AR) and Virtual Reality (VR) are no longer just science fiction. Nowadays we can find them in our daily lives, in gaming and online shopping.

There are many benefits to using augmented reality for the eCommerce industry. Here are some of the bigger things.

Improve user experience and boost conversion rate

AR is highly interactive and makes it easier for customers to stay on your site or mobile app for long periods, which increases the chances of them buying your product.

And, even if they don’t make a purchase, an improved outcome is that customers are starting to form connections with your services and brands. And longer visit duration helps with your organic rankings.

Enhance consumer satisfaction and reduce product return rate

Rather than a still image or a video of a product, consumers can get a wider range of information about a product with AR tools.

Aside from providing 3D visualizations, it can also allow other business customers to see how the item will look in the retail space. Giving them a preview of what they are investing in will enhance the user experience with your brand.

In fact, according to 2019 global data from UPS, about 27% of online shoppers are willing to return a product when the item they bought doesn't match the description on the site.

Therefore, when a brand uses augmented reality to offer digital proof, it enhances the digital experience and helps bring the products to life. Consumers can have a 3D immersive experience with the product in a digital world.

In this way, eCommerce companies can reduce high return rates on their sites and lower their costs as consumers make more informed buying decisions.

Offer more personalized shopping & unboxing experiences

As we know, AR can be super interactive with users, enhancing the shopping experience for customers. It gives shoppers complete control over the virtual assets in their space, giving them a personalized 3D experience that creates an enhanced connection with brands.

Brands can use 3D technology for product packaging by displaying digital images and videos that overlap in 3D as the user points their smartphone at the product.

The Future of Augmented Reality in eCommerce

While AR has made great strides in e-commerce, its potential is far from being fully realized. With the increase in online shoppers. Demand for personalized shopping experiences and immersive technology to bridge the divide between digital and physical.

As technology evolves, customer expectations change as well. According to the NielsenIQ survey, 56% of consumers surveyed indicated that AR technology gives them more confidence about a product’s quality and helps them make purchasing decisions. AR integration is moving towards becoming an irreversible process for many brands.

The Future of AR in e-commerce holds exciting possibilities from a convergence with other immersive technologies, such as virtual reality (VR) and mixed reality (MR), to an enhancement of social commerce with AR- powered applications and AI- driven personalization in shopping experiences.

How Much does it Cost to Develop Ecommerce Application ?

E-commerce applications are becoming increasingly popular and if you have an idea for building an application for it, then analyzing the cost becomes an important aspect of the development process.

1. Cost Range Basic for E-commerce Mobile App

Simple e-commerce mobile app generally has product listing, payment, and payment gateway integration segments. These types of mobile devices can range from USD 5,000 to USD 50,000.

2. Cost Range Moderate for E-commerce Mobile App

A mid-to mid-range e-commerce mobile application will typically have more advanced and advanced features. These features include user account management, push notifications, product recommendations, and social media integration.

These types of mobile devices can range from USD 50,000 to USD 1000,000.

3. Cost Range for Complex E-commerce Mobile App

A complicated or complex e-commerce mobile application will have more advanced features and functionality, including multilingual support, inventory management, multi-vendor support, and integration with other systems such as CRM and ERP. These types of mobile devices can range from USD 100,000 to USD 500,000.

Augmented reality technology is changing industries. ECommerce, retail, entertainment, healthcare, gaming, and other industries have the potential to deliver the best product buying experience.

With the AR app, customers feel more confident and make well-informed buying decisions. Especially in eCommerce, companies have reported that AR technology has helped them reduce product returns by 40%.

Therefore, integrating augmented reality technology can boost your business to a new scale. And USM Business Systems, being a leading mobile app development company, can help you create a complete AR mobile app for your business.