Augmented Reality:
Augmented Reality

Augmented Reality:

Augmented reality (AR) is the real-time use of information in the form of text, graphics, audio and other virtual enhancements integrated with real-world objects.

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Different types of Augmented Reality:

  • Augmented reality on markers
  • Augmented reality for images (image tracking)
  • Location-based augmented reality (AR with GPS)
  • Augmented reality on surfaces (also called World tracking or SLAM)
  • Augmented reality on spaces (Spatial Tracking)
  • Augmented reality on objects (Object tracking)
  • Face tracking or augmented reality with filters on the face
  • Body tracking or augmented reality on body parts
  • Augmented reality in open spaces (World mapping)

Examples of AR:

  • Target app. The Target retail app feature called See it in Your Space enables users to take a photo of a space in their home and digitally view an object, like a picture on the wall or a chair, to see how it will look there.
  • Apple Measure app. The Measure app on Apple iOS acts like a tape measure by enabling users to select two or more points in their environment and measure the distance between them.
  • Snapchat. Snapchat filters use AR to overlay a filter or mask over the user's Snap or picture.
  • Pokemon Go. Pokemon Go is a popular mobile AR game that uses the player's GPS to detect where Pokemon creatures appear in the user's surrounding environment for them to catch.
  • Google Glass. Google Glass is Google's first commercial attempt at a glasses-based AR system. This small wearable computer enables users to work hands-free. Companies such as DHL and DB Schenker use Google Glass and third-party software to enable frontline workers to be more efficient when it comes to global supply chain logistics and customized shipping. Google is also working on another pair of glasses in 2022 that's designed to overlay a live transcription or translation of what another person says in text.
  • U.S. Army. The U.S. Army uses AR in an eyepiece called Tactical Augmented Reality (TAR). TAR mounts onto the soldier's helmet and aids in locating another soldier's position.


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