Augmented Reality (AR) campaigns for a PRODUCT LAUNCH

Augmented Reality: The Game-Changer for Advertisers in Product Launch Campaigns

Are you looking for innovative ways to captivate your audience and elevate your product launch campaigns? Look no further! Augmented reality (AR) is here to revolutionize the way brands promote their new products. By incorporating AR into your marketing strategies, you can create a seamless fusion of traditional methods with cutting-edge technology, delivering a truly unforgettable experience to your customers.

Benefits and Possibilities

AR campaigns offer an innovative solution for promoting new products that combine the power of traditional methods with the immersive experience of a 3D world. By incorporating AR components or even replacing traditional methods entirely, brands can take their campaigns to new heights, captivating audiences and delivering impactful results.

The reach potential of digital campaigns is undeniable, but what if you could elevate that reach by adding a realistic and interactive layer to it? AR campaigns allow brands to do just that. Imagine creating an augmented reality experience that brings your product to life in a way that goes beyond traditional advertising methods. Customers can visualize and interact with your product in a lifelike manner, fostering a deeper connection and increasing their engagement with your brand.

Implementing AR can be as simple as adding an AR component to an exhibition stand or integrating it into your website and social media channels. By doing so, you create opportunities for customers to engage with your product virtually, regardless of their physical location. This opens up new avenues for reaching customers wherever they may be and providing them with an immersive 3D experience that leaves a lasting impression.

Use cases

1.Virtual Exhibition Stands: Gone are the days of physical limitations when it comes to exhibiting your products. With virtual exhibition stands, you can transcend geographical boundaries and showcase your offerings to a global audience. From the comfort of their homes or offices, customers can explore your virtual booth, interact with products, and experience a fully immersive brand experience. The versatility and cost-effectiveness of virtual stands make them an ideal choice for product launches and trade shows.

2. Delivery of Complex Promotional Materials: Traditional print materials often fall short in capturing the attention of today's tech-savvy consumers. With AR, you can deliver complex promotional materials in a dynamic and interactive manner. Whether it's a 360-degree product demonstration or a virtual tour of your facilities, augmented reality allows you to engage your audience in a captivating and memorable way, leaving a lasting impression.

3. 3D Virtual Environment Interactions: Imagine allowing your customers to interact with your products in a virtual 3D environment. With augmented reality, you can make that a reality. Customers can examine products from all angles, customize features, and even simulate usage scenarios. These interactions foster a deeper understanding and appreciation of your offerings, empowering customers to make informed purchasing decisions.

4. Virtual Displays: Virtual displays take visual merchandising to a whole new level. Say goodbye to the limitations of physical space and hello to endless possibilities. Create stunning virtual displays that showcase your products in captivating ways. From eye-catching animations to immersive storytelling, virtual displays capture attention and spark curiosity. By leveraging augmented reality technology, you can create a virtual storefront that stands out from the competition.

5. Virtual Display Windows: Catch the eye of passersby with virtual display windows. No longer bound by physical limitations, you can transform storefront windows into captivating digital experiences. Utilize augmented reality overlays or interactive projections to engage viewers and draw them into your brand narrative. Virtual display windows create a buzz and generate excitement, enticing potential customers to step inside your world.

The benefits of AR campaigns extend beyond reach and engagement. As advertisers, you know the costs and logistic hurdles involved in traditional product launches. Physical displays, shipping promotional materials, and organizing events can be time-consuming and expensive. AR campaigns offer a cost-effective alternative. With virtual exhibition stands, delivery of complex promotional materials digitally, and interactive 3D virtual environments, you can significantly reduce costs and simplify logistics without compromising the impact of your campaigns.

Fast and cost-effective product launch campaigns? Yes please!

Now that you're aware of the exciting possibilities that AR can bring to your campaigns, it's natural to wonder about the timeline and cost of implementing an AR campaign.?

There are two ways to deliver the 3D content: using indexAR, a content delivery tool developed by us, or Social Media Filters.

indexAR

indexAR enables the streaming of 3D content in AR, much like how YouTube is used for video streaming. The process of uploading and delivering 3D content is simple and efficient, comparable to handling video content. This is possible because the infrastructure for the platform is already in place, streamlining the process for users.

The indexAR platform offers a content management system that enables companies to easily set up and deploy their AR content with just a few simple drag-and-drop actions. Once the content is ready, the free indexAR mobile app, available on both iOS and Android, allows audiences to access the 3D content seamlessly.

With indexAR, setting up and delivering an AR campaign can be achieved in just 30 minutes and a few clicks, instead of the 3 to 6 months it typically takes to develop a custom AR app. This means that campaigns can be launched quickly and efficiently, saving time and resources.

In terms of costs, indexAR charges a monthly fee per AR campaign, ranging from 500 to 1000 EUR (+ Tax). This is a much more cost-effective option compared to the expense of developing a custom app, which can cost between 40k EUR and 100k EUR, plus maintenance costs.

Social Media filters (Instagram, Facebook, TikTok)

We are also currently developing Social Media Filters which typically require a few days to a month to complete, depending on the stages involved such as design, 3D modelling, animations, and review sessions. The cost for these filters typically ranges from 800 EUR to 4000 EUR (+ Tax).

Wanna know more?

Stay up to date with our latest projects by subscribing to?indexAR’s YouTube channel .

If you're interested in learning more about the use of AR campaigns for a product launch, best practices, or need help developing a pitch for your client, don't hesitate to reach out to us at?[email protected] .