The Augmented Reality (almost) monthly?-?December 2020 edition

I'm very late to publish this article so you will find here interesting news since October. I have chosen to keep news in french from my original selection (available on augmented-reality.fr) because it allows us to discover many "local uses" which are very clever.

So, what will you find below? First, many annonces for AR glasses. It could be strange but it is very clear sign of the maturity of B2B uses, especially in industries for control and remote expertise. If you remember, we saw same thing at the 2018 edition of the CES, just after the "Peak of Inflated Expectations" following ARkit and ARcore annonces. It is a better time now? Yes, because after a year of difficult meeting and travels, many industrial executive know the efficiency or AR for remote expertise and maintenance. By the way, you will also find such examples below.

Another interesting fact, we saw many retail uses of AR since 6 months. Again, the pandemic situation is the obvious cause. It's difficult to convince people to go in shop (when they can do that) and, if you're a retailer it's also difficult to fight against "pure internet players". It's why big brands and small shops explores more interactive experiences for customers, and AR. It's a pity to see that other sectors, like culture, tourism or even food, are today globally very shy. Some big players has made experiments and could be the big winners of 2021.

Anyway, let's go to 2021, it's almost time! I wish you the best possible end of the year festivities. Take a flute of Champagne and let's see you next year. A la votre (cheers)

Interesting uses

Augmented Reality paper cubes to teach computational thinking

Verizon brings Smithsonian artifacts into AR, invites teams to redefine museums | VentureBeat

Google showcases miniature Indian artworks using AI and AR | blooloop

Tear Down The Berlin Wall Wherever You Are With Augmented Reality

Mixed Reality Revolution: Out-of-Home! – VRFocus

Des livres qui prennent vie grace à la réalité augmentée

Inès Alpha : ? L’étrange est une forme de beauté qui me touche beaucoup ?

BLAM app lets users erect augmented reality statues of historical black figures

More retail

See Coca-Cola’s Iconic Christmas Truck In Augmented Reality – ar.rocks

19 Crimes Uses Augmented Reality to Differentiate Their Brand Through Innovation | PTC

Des filtres Snapchat pour Lacoste avec National Geographic – Image – CB News

Wonder Partner’s installe le Père No?l en réalité augmentée dans les centres commerciaux – Le Journal des Entreprises – Loire-Atlantique – Vendée

Web AR Scares Up an Augmented Halloween – AR Insider

Augmented reality boosts conversion for Home Depot

Louis Vuitton Unveils Men’s Temporary Residency in Miami | Complex

L’Oréal Paris propose des filtres de maquillage virtuel pour vos visioconférences – BDM

More industry

NASA’s Using Augmented Reality to Transform Air Traffic Management | NASA

‘The future is now’: Kiremko Remote Service starts up new Moroccan french fry line remotely – Potato News Today

Siemens Energy selects Librestream’s Onsight Augmented Reality platform for its Connected Worker solution | Auganix.org

SpringCity create #augmentedreality workflow systems (Linkedin)

Tomra releases Visual Assist to boost remote assistance | The Packer

TechSee raises $30 million to streamline field service work with AR and computer vision | VentureBeat

Potential of Augmented Reality Platforms to Improve Individual Hearing Aids and to Support More Ecologically Valid Research : Ear and Hearing

Holopatient Remote Uses AR Holograms For Hands-On Medical Training – VRScout

Audi is using augmented reality to increase efficiency in logistics planning | Audi MediaCenter

News from providers (hardware and software)

More hardware

Mojo Vision teams up with optics leader Menicon to develop AR contact lenses | VentureBeat

Microsoft launches HoloLens 2 Development Edition in the U.S. | Windows Central

Introducing the new Google Meet experience for Glass Enterprise Edition 2 | Google Cloud Blog

PhotonLens Unveils Snapdragon XR2-Powered Mixed Reality Glasses – AR Insider

ARQUUS renews its connected glasses offer – Armada International

Vodafone Partners with Nreal to Bring 5G Mixed Reality Glasses to Germany

Epson announces a new generation of Moverio smart glass technology – Epson

Oppo Unveils Smartphone-tethered AR Glasses, Push for Content Coming in 2021 – Road to VR

Lidar on the iPhone 12 Pro: What it can do now, and why it matters for the future of AR, 3D scanning and photos – CNET

Le LiDAR des iPhone 12 Pro d’Apple veut séduire les entreprises – Le Monde Informatique

Charting a Path to Viable Consumer AR Glasses, Part I

Tilt Five raises $7.5M in new funding to change augmented reality gaming – SiliconANGLE

More software

TeamViewer integrates its ‘Pilot’ Augmented Reality solution into latest update of its ‘Tensor’ enterprise platform | Auganix.org

Korean startup Letsee to launch a global version of Web-AR solution

Flipkart Group acquires augmented reality startup Scapic

Unity Announces Unity Reflect Now Supports Autodesk BIM 360 for seamless AR/VR experiences | Business Wire

Snap uses iPhone 12 Pro’s lidar sensor for AR imagery | VentureBeat

Augmented Reality on the Web with Model Viewer | by Nicolò Carpignoli | Chialab Open Source | Oct, 2020 | Medium

To own an AR future, Niantic wants to build a smarter map of the world | TechCrunch

How Magic Leap is trying to reinvent itself (and AR) for 2021 | WIRED UK

Vision and evolution studies

Augmented Reality for Ecommerce: Is It Useful Yet?

Augmented Reality Must Have Augmented Privacy | Electronic Frontier Foundation

Mobile AR Users Approach 600 Million – AR Insider

Quelle sera notre identité dans les mondes virtuels ? – Laval Virtual

Projects (you have to know)

Darlene : DEEP AR LAW ENFORCEMENT ECOSYSTEM

Purdue Exploring Augmented Reality for Workforce Training – Inside INdiana Business