"Augment realities based on a queue-less billing system at a shopping mall."
Mohit Pathak
Student at SBUP specializing in Data Science as an AIML Engineer | AI | ML | Python
Abstract
An increasing number of consumers are shopping online for a variety of goods, including clothing, music, books, technology, and so forth. Although online preferences vary across consumers and product categories, higher levels of convenience, additional information from online reviews, and lower prices are among the most frequently mentioned benefits. However, there are also multiple aspects that individuals dislike about online shopping.
According to a survey conducted in 2017, this concerns many consumers; about 70% of US consumers prefer physical stores because they enable touching products before purchasing. This paper's central idea is to enhance customer experience and less waiting time in queues for bill payments via augmented reality and E-Commerce applications.
Keywords: Augmented reality, queue less, Shopping mall.
Introductions
The need for touch describes a predisposition of people to touch objects. For people high in need of touch, haptic information is generally more accessible Need for touch can be differentiated into the autotelic and instrumental need for touch [1]. Autotelic need for touch describes people who experience pleasure if they can touch products, and it is hedonically driven [2]. Touching products in this mode is an “end in and of itself” [3]. Autotelic and instrumental need for touch are no independent personality characteristics, yet scholars occasionally treat the need for touch as a unidimensional construct [4].
Although both dimensions are correlated, they are influential in different contexts [5]. Peck and Childers find that the autotelic need for touch is stronger than the instrumental need for touch associated with higher chronic accessibility and consequently with spontaneous haptic processing. They argue that the autotelic need for touch is more implicit and associated with automatic processing. Contrarily, the instrumental need for touch is more cognitively driven and has utility-oriented purposes. By using AR, a sensory experience is created automatically, but consumers gain no real information on the product's haptic features [1]. Regarding a reaction toward AR features, the autotelic need for touch is consequently assumed to be more influential than the instrumental need for touch. In particular, people higher in instrumental need for touch will rather maintain the impression that only real touch can help them to validly evaluate product attributes. Besides, their automatic response should be weaker [1].
Therefore, the focus of this paper will be on the autotelic need for touch [6]. For the sake of completeness, the instrumental need for touch will though be discussed on the sidelines and will also be considered in the empirical analyses but rather serves as a comparison [1]. The following section discusses which gratifications will likely be obtained by consumers higher in autotelic need for touch and which gratifications they might expect [7].
Consumers with a high autotelic need for touch tend to experience deprivation because they cannot touch products while shopping online [8]. Augmented reality (AR) in retail allows consumers to explore products virtually as if they were present in the physical environment, except for the fact that they are not touchable [9]. This study investigates whether AR can compensate for this lack of touch or whether, on the contrary, these consumers are skeptical because they crave even more real haptic input [1]. The results of four studies consistently show that consumers' autotelic need for touch is associated with benefits that positively impact various managerial relevant outcomes such as store and product attitudes or purchase intentions. However, the results also point to differences between expected and experienced hedonistic and utilitarian benefits along the customer journey [1]. Hedonistic benefits prevail when consumers with a high need for touch experience AR, while they instead expect utilitarian benefits [1]. The findings contribute to the AR marketing and online retailing literature by demonstrating that AR features can mimic touchable features of products [1]. They also highlight the practical benefits of AR as a powerful tool in digital marketing [10].
Write about Offline shopping and Data about offline shopping in MART: Online shopping:
Because of the numerous advantages and benefits, more and more people say they prefer online shopping over conventional shopping these days. The buyer’s decision-making process has changed dramatically in recent years [11].changes in the way people do business with a rapidly growing worldwide trend towards online shopping or e-commerce [12]. Nowadays, with the help of new technology and the support of the internet, people from all around the world started to purchase items online by simply sitting in their homes. Purchasing items and products through the Web is a very easy task to do [13]. It provides a very comfortable service for its customers, by being able to save the item in their shopping bag and buy it later on. Shopping through the Web simply works for people with a valid credit card, a debit card, or an Internet bank account. Selling directly online increases your reach [14]. With an online store, your profits are no longer limited by the number of customers that can physically visit your brick-and-mortar location. You can sell across towns, states, and even across borders, removing all geographical limitations.
Convenience :
Price comparisons:
No Crowds:
When you are Shopping especially during festivals or Special days any store is more crowded Plus, parking becomes a huge issue.
No crowds easily buy products without any crowds and public interception
Offline Shopping:
Offline Shopping is an Advantage in feeling the product. Damage products return fast and easily compared to online businesses. Offline shopping to not wait to get a product. In an Offline shop, the risk is low as compared to Online shopping. Offline shopping confused products easily takes staff help.
In Offline shopping buy payment two options cash delivery and Online Delivery
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Importance of Offline Shopping :
The feel of the Product :
Augmented Reality
Augmented reality is the unreal world object [19]. In this world fastest growth is technology. This technology is used the Explore the world and education [20].
Augmented reality little bit different. Transporting you to a virtual world. It takes digital images and layers them into the real world [21]. Augmented reality uses the tour 360 degrees. AR In market size is 2016 in 6.1 BILLION, 2017 in 14.1 BILLION, 2018 in
17.8 BILLION, and In 2022 expected 2022 dollars [22].
Many companies are investing in Augmented reality developed by the 9 companies like Snapchat, Facebook, Google, Amazon, Auto desk, Google, HTC, Intel, Sony, Oculus, etc. Augmented reality's main product is the Sony Play station, Optimist. AR was invented in 1968. AR was Developed by IVAN SUTHERLANF. AR is a little different from VR. [23] AR is an unreal world object but VR is a simulated experience that can be similar to or completely different from the real world transporting your virtual world to take digital images and layers [24].
AR used a company list of the market IDs Amazon, Nike, Lenskart, and Myntra more company using AR. AR is used by Amazon for the shopping product show 360 Degree, and Lenskart used for the glass is ware glasses, glasses figure check. Myntra is used for clothes and how to look. The best examples of AR are Lenskart3D and eyes glass check, social media for filters, and Pokemon Go game examples of VR.
(RFID) radio frequency identification tag for scanning this product tag [25] For scanning this product cart tag RFID reader is used which is attached to the cart [26]. As a result, the bill generated in this cart its self displayed in AR(Augmented reality) glass [27]. cart ID connects to the user device Product QR code scan in RFID generated bill and shows in user glass and online Pay automatically using glass
Literature Review
Use the AR technology to bill the system easily and quickly.AR technology is used to fast scan the product QR and create bills. AR system to connect the Android phone and scan the QR code to fetch data of the mall data. Android phone to connect Mall database in and phone connect AR device scan data and show product locations either buy any product example Buy Maggie in this product add in cart Automatically QR code scan show AR device and generated bill. And every mall policy shows any type of discount like Diwali and more during the biggest festivals or Special days any store is more crowded. More crowed much time waiting for billing but This technology adds cart products easily and fast generated bills and without crowed interruption pay bills. With this technology, not much time west This technology shows the product location you buy.
Propose a system diagram.
Explanation of System.
This diagram shows how to work the device. AR device how to fetch data from the database. the diagram is online shopping/offline shopping data fetch and the AR device shows product location, product detail(veg/non-veg), product type, product quality like food product (veg/non-veg), quality, expiry date, cloth size, cloth quality its silk or cotton every thinks data has fetched in mall database
Conclusion:
It is going to save the waiting period approximately 10 to 15 minutes and crowded it is reduced by 13 min and increase sales by 5% to 15%