Aug. 15, 2023 — AI Content's Largest Platform Yet
Each week we'll gather headlines and tips to keep you current with how generative AI affects PR and the world at large.
Headlines You Should Know
From the classroom to the boardroom, generative AI is creating content in new places. Now one of the planet’s most popular platforms, Amazon’s online storefront, is the new haven for AI content. Monday, Amazon announced AI-generated summaries of product reviews are beginning to roll out. Just how much AI content are we talking about? Last year, 1.5 billion reviews were created by 125 million customers.?
A human-AI strategic partnership sounds like a fabricated buzzword made in LinkedIn heaven. According to IBM, this is actually the future of work. Its new report shows 80% of executives say generative AI will change employees’ roles and skills. Proficiency in science, technology, engineering, and math (STEM) was deemed the most critical skill for the workforce in 2016 and has plummeted to the 12th-most important skill in 2023. AI promises to handle the technical skills; what’s valued most now are people skills like time management, teamwork, and effective communication.
Elsewhere …
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Tips and Tricks
?? Make Writing Less GPT-y?
What’s happening: ChatGPT can make writing less of a burden, creating seemingly finished products in seconds. When you read what it spits out, however, the results are far less impressive.?
Why it matters: We can be more efficient writers using ChatGPT without sacrificing quality. Human intervention is the secret sauce of using generative AI well. A critical eye can catch some of the tells that something was written with ChatGPT.?
Ever notice how whenever you ask ChatGPT for headline ideas, it loves using a colon to separate two phrases? This has become a dead giveaway that generative AI was used.?
There are other tells too — ChatGPT loves using the power of three and then following up with a verb ending in -ing (“The rain came fast, furious, and sideways, saturating the drought-stricken soil.”) It also writes like a middle school book report, explaining what a piece will say instead of getting right into it (“In this blog post, I will …”) and starting conclusions with the very obvious “In conclusion…” Another sign of ChatGPT’s robotic style comes in press releases when it starts quotes with “We’re excited/thrilled/happy to announce…”?
Try this: Improve AI writing by finding these tells before you publish a piece of content and infusing some humanity.?
The power of three can help tell a story, but doesn’t need to be a go-to. Saying “the rain poured down fast and furious” does the job and is more concise. There’s no need to tell readers what you’re about to show them. Just show them — it makes content more readable. As for quotes, a good rule of thumb is to use that space to explain a value proposition or how an event validates a company’s efforts. We’ve found that ChatGPT actually listens if you tell it to avoid the common “excited” language when generating quotes.
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