Audits for autumn. Are you taking stock this September?
I've just been in sunny Colchester, running a training session on getting more engagement in Facebook groups. In this case, relating to losing weight and stopping smoking.
We were discussing topics for September and how it's a great time of year to take stock of the situation and get good habits in place. You've got a nice runway up to Christmas to get things fixed and sorted, after summer has thrown everything out of whack.
It could be why?there's a lot of interest in our digital marketing audit service?at Sookio 2.0.
Getting a proper evaluation of your social media, website or content marketing can not only flag up opportunities you might have missed, but put the brakes on before you waste precious time and money on things that are just never going to bring you value.
There was this scale-up I spoke to recently who were just about to invest in launching a podcast. But the company website barely worked. So you’d be putting a lot of effort into bringing people to a shop window that was a mess and with a front door that wouldn't open.
Sometimes you have a wealth of assets just sitting there that could be reworked into fresh social media and visual content. Or you’ve built up huge communities on Instagram; you could experiment with short-form video there rather than launch a whole new TikTok channel.
I can also advise on workflow and the best tools to?plan, create and publish, thus?reducing friction and saving time. Streamlining the underlying structure always supports the success of the?marketing activity happening above ground.
Oooh, it’s all very satisfying. Visit our audits page ?and book one?in for autumn.
Sookio Bootcamp is now a wrap!
I was proud to run our final Bootcamp week of remote work experience in August.
Across the five years, it's seen…
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Take a look at the first blog post published from this year’s cohort; thank you to Aman Dilhe for your analysis of the controversial Apple iPad Pro campaign (above). And of course to everyone who took part, from attendees to all our very special guests.
I’ll be back at Long Road Sixth Form College with Tariq Sadiq, MSc, RCDP in the autumn to do the annual marketing challenge, and while Bootcamp has come to an end, hopefully I'll be able to use my experience to advise on other programmes and initiatives.
Curiosity, sparked
Discover the radical simplicity of the GOV.UK logo and how design is used in the public sector to impart trust. // Hat tip ?? Rob Whiting Ben Terrett
Learn about the Pantone matching system and how to build a simple colour scheme that works for your brand and marketing in this post from Inkbot Design .
Read this write-up of the CIM East of England conference from Sophie Wetherall at CIM | The Chartered Institute of Marketing . I was there to talk sustainability in digital marketing, and there were brilliant insights on the future of TikTok, AI, LinkedIn and lots more good stuff! Thanks for sharing the highlights video Joao Marques and the post Katerina Pickup .
Now’s a Good Time To...
Book your ticket to the Rising Festival with The Rising Network I'll be taking part in a mentoring circle, sharing thoughts on building visibility online.
Boost your learning for free. This September I'm sharpening my saw with Microsoft Accessibility Fundamentals and GA4 through Google Skillshop.
Look out for grant funding you can spend on marketing services. Here's a small business grant that’s popped up in Cambridgeshire; take a look at your local authority website for info on what’s available in your area.