Audit Your Marketing Program - Part 5

Retention Audit - The fifth and final instalment

• What, specifically, is causing existing customers to stick around? Is it price? Quality? Service? Brand? Laziness?
• How much does it cost you to keep a customer?
• Are your customers consumers or co-creators? Why?

There are hundreds of questions, like these, we could ask. And there are dozens of approaches we could take. Such as dedicating a week at a time to a specific area such as SEO, social channels, email optimization, etc.

The big idea is to:

1. Stop surrendering your marketing to System 1 thinking
2. Break down the deep thinking (i.e. System 2) you and your team need to do into bite-size phases