Audit Your Marketing Program - Part 4

Jay Mattern, CSP, CPC, CTS Jay Mattern, CSP, CPC, CTS

Jay Mattern, CSP, CPC, CTS

Staffing Professional and creator of the Sixfold Path of Business. Keep staffing human!

发布日期: 2020年8月7日
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Conversion Audit

  • How many clusters of prospects are moving in and out of your funnel?
  • What makes each customer cluster distinct?
  • Which specific clusters are converting? Why?
  • Where, exactly, does marketing end and sales begin?
  • Where are the most common breakdowns in your marketing and sales funnel? Why is each breakdown happening?
  • How much does it cost to create a new customer?

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