Audit Your Marketing Program - Part 4
Jay Mattern, CSP, CPC, CTS
Staffing Professional and creator of the Sixfold Path of Business. Keep staffing human!
Conversion Audit
- How many clusters of prospects are moving in and out of your funnel?
- What makes each customer cluster distinct?
- Which specific clusters are converting? Why?
- Where, exactly, does marketing end and sales begin?
- Where are the most common breakdowns in your marketing and sales funnel? Why is each breakdown happening?
- How much does it cost to create a new customer?