Audit Your Marketing Program - part 2
Jay Mattern, CSP, CPC, CTS
Staffing Professional and creator of the Sixfold Path of Business. Keep staffing human!
Brand Audit
- What values does your business stand for?
- When is the last time you earned or lost a customer because of these values?
- What can you promise and guarantee that would scare your competitors and win new customers?
- Why aren’t you the #1 or #2 brand in your market? What will it take to get there?
- If someone asked 10 customers about your brand, what would they hear?