Audit Your Marketing Program - part 2

Jay Mattern, CSP, CPC, CTS Jay Mattern, CSP, CPC, CTS

Jay Mattern, CSP, CPC, CTS

Staffing Professional and creator of the Sixfold Path of Business. Keep staffing human!

发布日期: 2020年8月5日
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Brand Audit

  • What values does your business stand for?
  • When is the last time you earned or lost a customer because of these values?
  • What can you promise and guarantee that would scare your competitors and win new customers?
  • Why aren’t you the #1 or #2 brand in your market? What will it take to get there?
  • If someone asked 10 customers about your brand, what would they hear?

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