Audit Your Marketing Program - part 1
Jay Mattern, CSP, CPC, CTS
![Jay Mattern, CSP, CPC, CTS]()
Jay Mattern, CSP, CPC, CTS
Staffing Professional and creator of the Sixfold Path of Business. Keep staffing human!
Market Audit
How well do you really know your customers? What’s keeping them up at night right now? What functional, emotional, and social jobs are they trying to get done in their lives?
What questions are you asking customers? Why? What questions aren’t you asking? Why not?
What data are you collecting? Why?
How are you structuring and using this data?
Is your team engaging data because they’re supposed to or because they’re genuinely interested in it?
How often are you having real conversations with your customers? Your competitors’ customers? Non-customers?
How often are you in the field shadowing customers? How often should you be?
How are you using social listening?