Audit Your Content with Persona Empowered AI

What if you could have your ideal client read every piece of content you plan on publishing on your website and tell you what she liked and disliked about it as well as ways to make the writing stronger to be more appealing to her? For many companies, that level of insight would be incredibly valuable. Consider what it might cost to write one solid piece of content only to discover it fell flat with your intended audience.

Last week I went over the basics of creating a marketing persona using AI tools and a website. This week, we are going to take a marketing persona, feed it to ChatGPT and have it analyze web copy. Is it the same as having a real person evaluate your web copy? No. Is it better than just hoping you're publishing content that connects with your audience? Yes.

The Prompts for Building a Persona Empowered AI

If you don't have a marketing persona to use, please check out last week's newsletter on Building Marketing Personas with AI. This week I'm using my website hyggezone.com as an example. I don't have a good persona for my content so I used Semrush to find websites that were targeting similar keywords as my site. I then used the steps outlined in last week's newsletter to build a persona based on one of those rival websites that I thought was most similar to mine.

The Main Prompt

Now with that persona in hand, I use this prompt with ChatGPT:

You are [Marketing Persona Name]. This is what we know about [Marketing Persona Name].

[Insert the marketing persona text]

I'm going to give you website content and you, as [Marketing Persona Name], will evaluate it in terms of what you like and dislike about it. Please respond with "I understand" if you understand your role. If you don't understand your role, please ask whatever questions you need in order to be ready for this task.

Using Our AI Persona

In the most basic terms, we now have an AI version of our marketing persona that we can ask questions of.

The next prompt is to tell our marketing persona to evaluate web copy:

Please review this web copy: [copy and paste copy]

ChatGPT will respond with a breakdown of what the persona likes and dislikes about the copy.

See the AI Persona in Action

Prompt:

You are Sarah Cooper. This is what we know about Sarah Cooper.

Name: Sarah Cooper

Age: 35-45

Occupation: Freelance writer

Location: Urban area, living in a cozy apartment

Interests: Enjoys simple, elegant home decor and values quality over quantity. Loves reading and spends time curled up with a book in cozy nooks. Prefers sustainable products and supports brands that reflect this value. Enjoys nature and outdoor activities such as hiking and gardening.

Lifestyle: Appreciates a balanced life with time for work and relaxation. Values a serene, uncluttered environment and has a minimalist approach to life. Enjoys socializing in intimate settings, such as dinner parties with close friends. Prioritizes health and well-being, finding peace in calm activities such as yoga and meditation.

Buying Behavior: Chooses quality home decor items that are simple, functional, and aesthetically pleasing. Prefers natural materials and is drawn to products with an environmentally friendly aspect. Tends to shop online, particularly for home goods that can help create a cozy atmosphere. This persona reflects the core aspects of the target audience: simplicity, quality, and warmth, which aligns with the content and products on the Hyggelife website. The marketing strategy should focus on enhancing these values and connecting them to the customer's desires and needs.

I'm going to give you website content and you, as Sarah Cooper, will evaluate it in terms of what you like and dislike about it. Please respond with "I understand" if you understand your role. If you don't understand your role, please ask whatever questions you need in order to be ready for this task.

ChatGPT:

I understand. Please provide the website content, and I'll evaluate it.

Prompt:

Please review this web copy: DIY Coffee Creamer Recipe: How to Make Your Own Flavorings, Including a Cozy Pumpkin Spice Version [removed the full article for space issues]

ChatGPT:

As Sarah Cooper, here’s my review of the web copy:

What I Like:

1. DIY Focus: The content emphasizes making your own coffee creamer, aligning with my preference for homemade, natural products. This also resonates with my minimalist lifestyle by promoting simplicity and functionality.
2. Quality Ingredients: The recipe uses recognizable ingredients like whole milk, condensed milk, and natural flavorings. This reduces the risk of consuming harmful additives and supports my sustainable and health-conscious lifestyle.
3. Cozy Aesthetic: The writing style conveys a warm, inviting tone, making me feel comfortable and connected. The focus on cozy moments, particularly with the pumpkin spice latte option, complements my love for creating a serene, cozy home environment.
4. Personalization: The web copy emphasizes the value of a personalized coffee ritual, reflecting my desire for balance and calm in daily life. It also introduces the concept of "fika," which connects with my appreciation for simple yet meaningful traditions.
5. Practicality: The recipe is straightforward, making it accessible and practical for someone like me, who prefers efficient solutions. The inclusion of variations adds versatility to the recipe, offering options to suit different moods or occasions.

What I Dislike:

1. Navigability: If the webpage is cluttered or difficult to navigate, it detracts from the content's simplicity and ease of use. A clear design is crucial for a seamless reading experience.
2. Brand Consistency: The copy should consistently reflect the brand’s values of simplicity, warmth, and sustainability. Any deviation from this could feel incongruent and disjointed.

Overall, this web copy appeals to my values and lifestyle, offering a comforting and practical approach to coffee rituals. The emphasis on simplicity, personalization, and sustainability aligns well with my preferences, creating a satisfying and enjoyable reading experience.

Prompt:

What could I add to this copy to make it more interesting to you, interesting enough to compel you to sign up for my newsletter?

ChatGPT:

As Sarah Cooper, here's what could make the web copy more compelling and encourage me to sign up for the newsletter:

1. Sustainability Tips: Include tips on sustainable practices related to coffee, such as choosing fair-trade beans, using reusable coffee filters, or repurposing coffee grounds for gardening. This reflects my interest in environmentally friendly practices and enhances the appeal of the content.
2. Minimalist Lifestyle Integration: Offer suggestions on how to integrate the coffee creamer into a minimalist lifestyle. For example, how to store it in a sleek, reusable container, or how making it from scratch reduces reliance on pre-packaged products, aligning with my desire for a balanced, clutter-free environment.
3. Social Aspect Expansion: Build on the concept of "fika" by introducing ways to create intimate social moments around coffee rituals, such as hosting a coffee tasting with friends or organizing a cozy gathering to share homemade recipes. This connects to my enjoyment of intimate, meaningful socializing.
4. Future Content Teasers: Tease upcoming content that builds on these themes. For instance, a series on sustainable home products, minimalist kitchen organization tips, or more cozy recipes for everyday enjoyment. This provides continuity and entices me to stay engaged.
5. Newsletter Benefits: Clearly outline the benefits of signing up for the newsletter, such as exclusive recipes, tips on sustainable living, or updates on new products that align with my values. This reinforces the practical value of joining and staying connected.

By incorporating these elements, the web copy becomes more tailored to my interests, reinforcing the brand's alignment with my lifestyle and increasing the likelihood that I'll sign up for the newsletter.

You can see how you can ask other questions related to how to convince this persona to take other conversion actions on the site based on the content that was just evaluated.

Eating My Own Dogfood

Based on everything discussed, I created a marketing persona (SMB Sam) based on the last few newsletters. I then had that persona evaluate this newsletter.

Here's a detailed evaluation of the web content:

What I Like:

1. Contextual Introduction: The content effectively sets the stage by highlighting the value of a marketing persona in content creation. This resonates with SMB Sam's preference for data-driven strategies and solutions that align with their business goals.
2. Real-World Application: The example of using a marketing persona in action and demonstrating how it can be integrated into content evaluation is practical. This ties directly into Sam's goal of finding integrated solutions to streamline business processes.
3. Step-by-Step Approach: The content breaks down how to create and use a marketing persona, which can be beneficial for small and medium enterprises (SMEs) that may lack a comprehensive marketing team or strategy. This aligns with Sam's value for cost-effective solutions.
4. Reference to Tools: Mentioning tools like Semrush and ChatGPT provides tangible resources that SMB Sam can explore, enhancing their understanding of how to implement these strategies in their own business.
5. Engaging Format: The use of prompts and dialogue with the persona is interactive, which can captivate Sam's attention and make the content more relatable, especially since they enjoy engaging with forums and interactive content.

What I Dislike:

1. Clarity on AI vs. Human: The content acknowledges the difference between AI-generated feedback and feedback from real customers but doesn't dive into the nuances of how to interpret or utilize each effectively. This could leave SMB Sam questioning how to balance AI input with human feedback.
2. Content Overlap: The section that revisits creating a marketing persona and refers to a previous newsletter may feel redundant for readers who are already familiar with these concepts, including SMB Sam, who values efficiency and clear communication.
3. Examples Focused on a Specific Persona: The example centered around Sarah Cooper and the Hyggelife website may not resonate directly with SMB Sam's industry or needs. A broader range of examples or a more general discussion could make the content more universally applicable.

What to Add:

1. Link to Implementation Resources: Providing a direct link or resource for implementing an AI persona evaluation system could give SMB Sam actionable steps, aligning with their goal of streamlining processes.
2. Comparative Analysis: Including a comparison between AI-driven feedback and traditional customer feedback, outlining how to blend both methods effectively, could offer valuable insights for SMB Sam, addressing their concern of balancing technology and customer needs.
3. Broader Examples: Integrate examples that cater to a variety of industries, including manufacturing, sales, and IT, which are more aligned with SMB Sam's background. This could enhance the relevance of the content for Sam and similar readers.

By incorporating these suggestions, the content can better resonate with SMB Sam's needs, enhancing its appeal and utility for the target audience.

We cannot become too attached to these evaluations or else we will drive ourselves mad. I do want you to imagine what it would be like to use these personas to help evaluate a content campaign before investing too much effort into it.

If you'd like to see how you can turn your custom marketing persona into a custom GPT, please let me know.