The Audiopreneur Newsletter- 9th Edition

Welcome back to our ninth edition of?The Audiopreneur Newsletter,?Happy April 1st! I am always so excited by the start of a new month. New goals, new targets, new challenges to put in place. How are you hoping to improve your performance this April?

This week's edition of the newsletter see's more podcasting tips and tricks, the latest industry news, as well as showcasing another wonderful podcast for you to enjoy.

You'd be a fool (see what I did there) not to read on...

Industry News:?Edison Research findings from The Infinite Dial 2022

I have found myself still dissecting last week's findings from?The Infinite Dial 2022 ,?released by Edison Research. In this edition of the newsletter, I wanted to specifically highlight their key findings in terms of?social media usage. Speaking up about yourself, your work, your ambitions, your successes, is all part of engaging content marketing and is why your online social presence is so important for your business.

Their results showed that?Facebook?continues to be the most used social media platform, having seen a rise from 61 to 63% in the last year.?Instagram?showed a similar trajectory with a 3% increase from 43 to 46%. What is worth bringing to your attention is?TikTok. This saw the largest increase across all 7 social media platforms used within the study, going from 23% usage in 2021 to 36% in 2022. That's a rise of 13% in 12 months!

Let's now look at these results in regards to the age range using the different platforms

35 years + :?Facebook is still the most used platform (76%), however?TikTok has seen an increase of 18% in a year (34%).

12- 24yrs:?Instagram takes the top spot (72%) with TikTok now being the 2nd most used platform within this age group, going from 44 to 61%.

Across?ALL?ages TikTok was the only platform to see an increase!

Within my podcasts and books, I am always asking you to think;?Who is your target audience???

Prior to any podcast, you have got to know exactly who you want to speak to and why your content matters to them. Which social media platforms are you using to promote yourself and your business??Second to podcasting, social media is the most effective call to action, so let's make sure we are a part of this movement!

Podcast Showcase Spotlight:?In Her Financial Shoes with Catherine Morgan

This week, we are shining a light on In Her Financial Shoes with Catherine Morgan podcast.?Hosted by the multi-award winning qualified financial planner, financial coach and?bestselling author?Catherine Morgan, the weekly podcast is?one for?women to learn practical money management tips to be?financially resilient. It also helps you get in control of money, gain financial confidence, learn how to invest and save money.

Catherine launched the podcast back in January 2019, gaining a great reputation and has been joined by many of the industry's leading personnel and experts. I have loved guesting on the show myself and having Catherine join me on my own podcast too!

In this week's episode Catherine explores the 10 steps that you can take to overcome your money trauma. This episode is the fourth part in her Money and Financial Trauma series.

She discusses:

• How your?senses?can play a major role in healing your financial trauma
• Tools that you can use to bring yourself into the?present?to deal with the emotion behind the behaviours
• Why?breathing?is one of the most powerful tools that you can use when working through and leaning into your emotions around money
• How to change your?language?and?behaviours?to attract the things you want and subtract the things that you don’t

Listen to In Her Financial Shoes with Catherine Morgan here?

Click here to feature in a future edition of The Audiopreneur Newsletter

CALLING ALL AUDIOPRENEURS - Legendary Podcast Launch is now available

I have been eagerly awaiting this moment and I can now?finally?announce that the?Legendary Podcast Launch?is officially available!

This is a?10-part podcast series?hosted by myself, dedicated to telling you everything you need to know about why you need to have a Legendary Podcast Launch.

This podcast is exclusively about our?Legendary Podcast Launch package and how it will benefit your business if you decide to come and work with me at The Podcast Agency. This podcast is going to give you the low down on exactly what this service entails and what it can do for?your?business. It will hopefully answer any of your questions if your on the edge of deciding whether working with us is the right thing to do for you. Don't forget, it has to be the perfect moment for you to gain extra?credibility?and?visibility.?

Throughout this mini series, I share with you some testimonials from our clients and a couple of case studies, where you’ll get a sense of what a podcast launch can do and how it feels to work with us. I’ll bring you an update as to what happened a year on, or six or three months on from the launch of their show and the ongoing production.

If you want more sales, more bookings, more recommendations and more connections, establishing credibility and making this a key part of your ongoing marketing efforts, is paramount. This is your time!

Click here for more information

Podcast Episodes to binge/catch up on!

Entrepreneurs Get Visible:?250th Episode Reflections

This week's episode is a very special one for me, as I celebrate the?250th episode?of Entrepreneurs Get Visible! Less than 10% of podcasts manage to reach this milestone so I wanted to make it a personal one. I started this podcast back in October 2019 and in celebration of my 250th episode, I decided to speak from the heart about what's happened for me as a result of launching this podcast. I discuss and share the many lessons that I've learned in the nearly five years that I've been in business.

• Ignore what everyone else is doing around you. If you stay?focussed?on what is enough for you, then you will create results quicker
• Realise that no entrepreneur out there has got it all figured out and at the top of their game all of the time. The sooner you realise everything you do in business should be a test, the sooner you are going to be able to adjust, pivot and?course correct
• You need to have?consistency. Be bold and confident in what you are doing. Your strong podcast and strong personal brand will create so much wealth of connections, recommendations and collaborations for you
• Anything is possible for you and your business when people know about you.?Be seen, be heard.?When people feel they can connect with you and your story that is when your business will flourish

I would love to hear from you! What has this episode got you thinking about? Please do drop me a message on my social media below.

Listen to episode 250 here?

Podcasting for Entrepreneurs:?012?How to turn your podcast into a best-selling book

If, like me, you are a book lover, then you’ll know that there are books that are more than mere books. There are books that shift us, transform us, awaken us.?Did you know that you can use your podcast to?create valuable content?for a book? In this week's episode I draw on my own experience, having published two books (including a No.1 Amazon best-seller) to help deconstruct the ways in which you can turn your podcast into a best-selling book.

I discussed:

• Utilising the format of your podcast. Each episode you publish can be turned into a chapter
• Transcription services available, including?Otter , that?convert your speech into a written or electronic text document
• Bringing in the professionals to give your book the presentation it deserves. Involving copywriters to pull it all together

You have an abundance of opportunities to carve your own mark on the world right in front of you, and this is one of those opportunities!

Listen to episode 012 here

Podcasting Tools and Equipment Recommendations

Do you need a place to upload and publish your next episode? There are many hosting platforms out there but look no further than?Libsyn.

Libsyn is the combination of Liberated and Syndication, a platform where podcasters have the freedom they need to deliver the kind of podcast they want. They cater for all levels of podcasters from beginners to experts, which is reflected in their different price plans.

Libsyn allows you to grow your podcast audience with a listing in Apple Podcasts and podcast hosting that publishes directly to Spotify, Google Podcasts, Pandora, and many more of your audience’s favourite platforms.

This is a site we use for The Podcast Agency and would highly recommend. Among many things they are stable, reliable and have recently updated their interface to make it even more user-friendly.

Why not give it a go?

Click here to visit Libsyn

Podcast Tip: Being a podcast guest

I am a strong believer that success relies on your connection with others in your field. Collaboration gives each of you an opportunity to get in front of a wider audience that you wouldn’t reach ordinarily. Podcast guesting is a great way to grow your network and spread your message internationally. When reaching out to a podcast host, there are a few simple guidelines:

• Listen to the show first - preferably a couple of episodes - so that you understand its?style
• Provide an image, brief bio and all of your social media handles upfront - it makes you a much more appealing guest
• When writing your pitch make sure it is adapted to suit the podcast’s audience.What topics could you talk about that might be of relevance?
• Keep the email short and to the point

If you haven't already, don't forget to join our Facebook community page?The Podcast Community for Entrepreneurs .?Visibility has never been easier to attain than now, with the plethora of social media platforms available to us, so get networking!

Podcasting event you need to know about!

Tickets are still available for?The Podcast Show 2022! A fantastic opportunity to immerse yourself in the globally booming podcast scene.?This international festival marks Europe’s biggest gathering of the global podcasting community.

With over 350 world-class speakers in the line up and 150 sessions across the two days of the show; there has never been a more comprehensive and inspirational education programme presented for the podcasting industry.

When:?23rd-29th May 2022

Where:?Set bang in the heart of London’s buzzing media district, venues including Islington Assembly Hall, The Union Chapel, The Business Design Centre Stages...

Click here for more information??

Much love

Anna

Anna Parker-Naples

Leading Podcast Expert

2 x Bestselling Author 'Podcast with Impact' & 'Get Visible'

Top 1% Podcast Host - 'Entrepreneurs Get Visible' & 'Podcasting for Entrepreneurs'

CEO of Expert Audiobooks & The Podcast Agency

PS?To apply to work with The Podcast Agency click here