???The Audiopreneur Newsletter - 16th Edition

Welcome back to our 16th edition of?The Audiopreneur Newsletter. Did you know that today is World Bee Day? There are many ways that we can?help;?planting bee friendly plants in our gardens, encouraging our councils to plant wildflower meadows and leaving our grass alone to allow wildflowers to bloom. Food for thought for a Friday! Keep on reading to see how we have been BUSY (see what I did there) at The Podcast Agency this week...

Industry News:?SXM Media release their 2022 Podcast Trends Report

SXM Media recently announced their new?Podcast Trends Report, which was curated, researched, measured, and analysed by the SMX Media team of in-house experts. Who are SXM Media??They are the largest podcast publisher in the US with over?150 Million Monthly Listeners. With these kind of statistics, it certainly is research to take note of.

Here are some of their key findings:

• SXM Media podcast audience?grew?123%?in the past year
• They discovered a rise in?younger?listeners, 66% of listeners are aged between?18-34 years old
• 36% of the listeners said they were?more likely to?hop?from one podcast to another
• Small Business Owners?came in at number 10 as a subject for the?Biggest Audience Opportunities

Over the past year, podcasts have grown to new heights. It’s clear that podcasting is a community, curating fandoms and a?sense of devotion?that you just don’t see in other mediums.

Interestingly their report showed that approximately half of the U.S. population has still never listened to a podcast—that’s millions of potential consumers that have yet to fall in love with podcasts like we have. And we have the content to do just that.

Podcast Showcase Spotlight: Opportunity: The Apprenticeship Podcast with Michaela Reaney & Kate Temple-Brown

This week, we are shining a light on?Opportunity: The Apprenticeship Podcast with Michaela Reaney & Kate Temple-Brown.?This is a show for anyone involved in?recruiting?and?developing?people, HR Directors, L & D, Heads of Talent, and Operational Directors in enterprise, SME companies and charities.

The show is hosted by?Michaela Reaney and?Kate Temple-Brown, founders of?The Opportunity Group, an award winning apprenticeship training provider. Together they want to?change the perception of apprenticeships globally.

Listening to the show you will learn:

• How apprenticeships can?transform?your business using government funding in a creative way
• How?working with apprenticeships is a?high value?way to develop your people for better workforce planning and profitability
• How to?develop human potential?by creating a behavioural change that allows you to develop and celebrate diversity
• How to?drive huge opportunity?for your business using apprenticeships to change lives and maximise profit...

And much more!

We have loved working with Michaela and Kate, here at The Podcast Agency, bringing their dream podcast to life! Within 72 hrs of launching, the show reached?no. 10?on the UK Business charts! If you would like to find out more about launching your podcast with us, click?here

?Listen to To Opportunity: The Apprenticeship Podcast with Michaela Reaney & Kate Temple-Brown here?

Click here to feature in a future edition of The Audiopreneur Newsletter

CALLING ALL AUDIOPRENEURS -?Podcast Launch 101 Bundle is still available!

Don't forget that for a?limited time only, we have put together our?lowest cost offer ever, the amazing Podcast Launch 101 Bundle for just ￡7!

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• Podcast Launch 101 Masterclass
• Copy of Bestseller 'Podcast with Impact' PDF
• Audiobook version of 'Podcast with Impact'
• What to Buy to Record Your Podcast Guide
• Audio Editing Step by Step Checklist
• Podcast Episode Promotion Checklist

All that for just ￡7!

Get?started today and grab a copy of The Podcast Launch 101 Bundle now!

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Podcast Episodes to binge/catch up on!

Entrepreneurs Get Visible:?257?The Root Cause of Chaos with Jenni Field

In this week's episode, I invited Jenni Field (founder of the?communications consultancy?Redefining Communications)?onto the show to share her wisdom around how to acknowledge, identify and get to the core of what's going on behind the scenes in your business that's holding you back, so that you can propel yourself forward.

What You Will Learn?In Your Business:

• What?chaos?in a business looks like
• The roots of the issues in?communication?with the team
• How to identify when communication has become a?problem
• The?step?you need to take if everything feels like it's falling apart

There's no shame around having chaos in your business. The sooner you can acknowledge things are not great, the sooner you can fix the issues, and then reach the point of calm that is like a big oasis that we all want to reach.

Listen to episode 257 here?

Podcasting for Entrepreneurs:?019 How to Plan Your Episode Title

When you get your episode title right, it can make a big difference to your podcast. In this week's episode, I run you through what we encourage our clients in The Podcast Agency to think about when planning their titles.

What You Will Learn In This Episode:

• What to put in an episode title to?grab?your audience
• Why you must know who you want to?reach?and why they would choose your show
• The important elements of the title and?keywording

When it works well, a good episode title not only attracts your ideal clients, but it keeps them on your content for longer.

Listen to episode 019 here

Podcasting Tools and Equipment Recommendations

Do you want to be able to schedule meetings without the back-and-forth emails? Try?Calendly!?It?uncomplicates scheduling by only offering times that work with your availability across all of your calendars.

Main features include:

• You can add your Calendly booking flow directly to your?website, so your site visitors can schedule with you without leaving your site
• Open your schedule only to the days and times that work for you. When your invitee chooses a meeting slot, it’s?instantly?confirmed
• Calendly puts your entire meeting workflow on?autopilot, sending everything from reminder emails to thank you notes, so you can focus on the work only you can do

I highly recommend using Calendly! It's super easy and flexible to use. You can start a free trial now!?Why not give it a go?

Click here to visit Calendly

Great night out at The Business Book Awards

This week I attended The Business Book Awards, supporting my good friend?Catherine Morgan?as a finalist with her book?‘It’s not about the money’.?The awards?celebrate the best work of authors who have shared their industry or market knowledge, experience and expertise in published book form.

I was beaming with pride the whole night and loved being a part of the journey as?executive producer?of the?audiobook?version.

I’m looking for?3 expert authors?who want to get their book on Audible in the next 90 days. Is this for you? If so,?DM me the word AUDIOBOOK on Facebook.

Claim your free paperback copy of?‘It’s not about the?money’ today

Press and PR

I?received even more exciting news this week; not only am I a finalist for the Digital Women Awards in the?Podcast of the Year (Entrepreneurs Get Visible),?Digital Woman of the Year but now?Digital Entrepreneur of The Year!

The?Digital Women Awards?takes place every year and this award recognises women who have been doing incredible work in business and digital.

I am delighted to be recognised once more and shall keep you updated on the final results!

Podcast Tip: How to create great podcast artwork

First impressions count. Your podcast artwork will be the first encounter people have with your show. A professional-looking appearance is fundamental.?Here are my tips for creating great podcast artwork:

• Look at the current top-ranking shows in your podcast’s category. Judge the?effectiveness?of the imagery. Notice colours, artwork and fonts shared by the most popular shows. Is there a style preference for the genre? Do the highest-ranking shows disrupt that pattern?
• Ensure that your design and fonts?translate equally?as a large image or a tiny image inside an app on your phone
• Think again about the?purpose?of your podcast. How important is it that your name is displayed there? You may decide to keep your artwork clean and simple, highlighting the show’s name only. Personally, I prefer those with simplicity. Too much going on visually can feel messy and overwhelming
• Whether or not to include a picture of yourself is a style choice. It depends how far you are using your show as a?personal brand-building?vehicle. Is your following big enough to warrant that at time of launch? I do use a photograph of me on my podcast because a great deal of my messaging is about visibility and being seen. My face has to represent that

Don't forget, your podcast should look as though it?belongs to the genre, and should draw attention. Your artwork should ‘pop’!

Much love

Anna

Anna Parker-Naples

Leading Podcast Expert

2 x Bestselling Author 'Podcast with Impact' & 'Get Visible'

Top 1% Podcast Host - 'Entrepreneurs Get Visible' & 'Podcasting for Entrepreneurs'

CEO of Expert Audiobooks & The Podcast Agency

PS?To apply to work with The Podcast Agency click here