???The Audiopreneur Newsletter - 14th Edition

Welcome back to our 14th edition of?The Audiopreneur Newsletter!

This week, I have had my headphones on listening to many of the 2021 British Podcast Awards winners, from Fearne Cotton's 'Happy Place' to 'Discovering Dementia'. Entries for this year have now closed, with the awards ceremony being at the centrepiece of the?British Podcast Awards weekend ?in?London this July. This year's nominees will be announced on Monday?20th June 2022 and I look forward to keeping you all up to date!

CALLING ALL AUDIOPRENEURS - Podcast Launch 101 Bundle is now available!

Are you ready to create?serious?impact in your industry but not sure how best to connect with your audience??Podcasting is the answer because it’s?exploding!?The industry is set to double in the next 18 months! So if you're serious about up-levelling, now is the time to jump into podcasting.

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Podcast Showcase Spotlight:?Out Of The Bubble with Rachel Peru

This week, we are shining a light on the?Out Of The Bubble with Rachel Peru?podcast, the show that?champions women who are?embracing life?and leaving a trail of inspiration along the way!

The podcast breaks down the midlife stereo typical barriers, inspiring others to become more?confident in body and mind,?and proving it’s never too late to find new passion and purpose.?We all have a story to tell!

Rachel Peru?started a new career in modelling aged 46 and?broke barriers when she appeared in a ground-breaking Swimsuits for All campaign with Ashley Graham. Her career was launched from there!

On the podcast she has interviewed women from all walks in life including Meg Matthews, Olympic champion Jenny Stoute and celebrity stylist Nicky Hambleton Jones. I loved?guesting?on the show myself!

You can find out more about Rachel Peru?here

?Listen to Out Of The Bubble with Rachel Peru here?

Click here to feature in a future edition of The Audiopreneur Newsletter

Industry News:?Spotify publishes its financial results for the first quarter of 2022

Spotify has published its?financial results? for the first quarter of 2022, revealing that it had 422 million monthly active users and 182 million premium subscribers at the end of March 2022.?Their report is somewhat vague in terms of their podcasting statistics but what they do say is very positive!

Here some of the key findings:

• There are now?4.0 million podcasts?on the platform, up from 3.6 million at the end of 2021
• Growth in the number of Monthly Active Users (MAUs) that?engaged?with podcast content continued to outstrip total MAU growth
• Podcast?consumption?rates grew in the double digits year over year
• Podcast share of overall consumption hours on Spotify reached another?all-time high

Still unsure if you want to start your own podcast? Check out my?Legendary Podcast Launch Package .?There is no time like the present. Podcasting doesn’t have to be daunting. It can be fun and?life-changing?with the right support behind you. People need to hear what you have to say!

Podcast Episodes to binge/catch up on!

Entrepreneurs Get Visible:?255?The Missing Sales Piece in Online Business with Jade Jemma

Many people come into online business thinking it's all about the attraction marketing, and not understanding how to sell properly.

In this week's episode,?I'm joined by?Jade Jemma ?who cuts through a lot of the rubbish that we see about selling in the?online space, helping you find that missing piece for yourself and your business.

What You Will Learn In This Episode:

• Don't overlook?who you want to attract, and who wants to work with you
• How you can make sure you don't kiss any?frogs
• The ingredients of a recipe for?success
• The value you get from?conversations?along with the online marketing
• The first thing you need to?refine?when selling online

Sales don't just happen, no matter what funnel you've got. Start talking to people and discover the value of conversations. If you haven't already, why not join our thriving Facebook group?The Podcast Community for Entrepreneurs !

Listen to episode 255 here

?Podcasting for Entrepreneurs:?017?How to Decide on The Podcast Show Name

This week I am talking about how to choose a decent name for your podcast if you are just starting, or not getting the results that you want with it.

What You Will Learn In This Episode:

• The questions to?ask yourself?before choosing a name for your show
• Why you should think about the?keywords?and phrases your clients might be searching for
• How to inform your choices when it comes to?trademarks

If people don't know what they're supposed to be listening to and what you are an expert in, they can’t make the decision to tune in and listen to your excellent content.

So make sure that, when you're choosing a podcast name, you do it with forethought and planning.

Listen to episode 017 here

Podcasting Tools and Equipment Recommendations

Do you want to make it easier to build, market and sell your online courses, membership sites, coaching program and more? Let me introduce you to?Kajabi;?all the tools you need to build a successful online business.

Kajabi is an all-in-one business platform for knowledge entrepreneurs. Best of all, you won’t need to learn code or have to worry about plugins or broken integrations.?Since launching in 2010, Kajabi has empowered over 50,000 knowledge entrepreneurs in 120 countries to serve 60 million students and make over $3.5 billion in sales.

Main features include:

• Create online courses, membership sites and more?digital products. You can start with pre-built templates or create your product from scratch
• Provides an elegant?website builder?to create beautiful websites that are fully integrated with everything in your business
• Get paid on your own terms with the Kajabi?payment gateway. This makes it easy to accept credit cards, debit cards and PayPal payments for your products
• Create?marketing emails?worth opening that can drive your business

Start a free trial now and experience the Kajabi difference for yourself!

Click here to visit Kajabi

Press and PR

I?received even more exciting news this week; not only am I a finalist for the Digital Women Awards in the?Podcast of the Year?for Entrepreneurs Get Visible, but also?Digital Woman of the Year!

The?Digital Women Awards ?takes place every year and this award recognises women who have been doing incredible work in business and digital.

I am delighted to be recognised once more and shall keep you updated on the final results!

Podcast Tip: Interviewing using Zoom

There are many benefits to having guests on your own podcast. Creating?connections, building audience numbers and discussing specialised topics to make fantastic, powerful connections that often lead to collaboration, recommendations and referrals. By nurturing those relationships you increase the chances of your guests sharing your podcast episode with their audience via social media and their mailing list.

Over the last few years we have seen a necessary shift to remote work for many businesses around the world, transforming Zoom into a household name practically overnight. Here are my tips on how to ensure a smooth and high quality zoom interview:

• Ensure you are in the meeting room a minute or two before the scheduled time, ready to give your?full attention?to your guest
• Make sure that your?USB or XLR microphone?is listed and selected rather than your built-in computer microphone
• Choose the setting that enables?automatic recording?of your meeting, there is nothing worse than completing an interview to discover you had failed to press record
• I recommend recording your end of the conversation with your?own recording software?in addition to Zoom. If your guest has the same functionality, ask that they do the same and send you the completed file as a .wav, therefore providing a back-up file if required

Much love

Anna

Anna Parker-Naples

Leading Podcast Expert

2 x Bestselling Author 'Podcast with Impact' & 'Get Visible'

Top 1% Podcast Host - 'Entrepreneurs Get Visible' & 'Podcasting for Entrepreneurs'

CEO of Expert Audiobooks & The Podcast Agency

PS?To apply to work with The Podcast Agency click here