Audio Event Summary: LinkedIn Updates & Trends

I attended my first LinkedIn Audio event today hosted by Catherine Kurt , Dominyka Venciūt?, PhD , and Anders Liu-Lindberg to review some of the updates and trends on the platform. Close to two hundred of us tuned in for the conversation and I took immediate action to activate one feature I didn't know about (*)!

LinkedIn has already introduced a couple of fantastic tools to help members share out their expertise to build stronger relationships with their online community: audio events and newsletters. Our hosts also shared insights about the shift in the kinds of content members are sharing on the platform with more personal stories, sharing favorable outcomes, and revealing some painful lessons learned - leaning towards a more humanizing presence for businesses in the digital space.

As always, the key to a strong digital presence is all about consistency and dedicating time to authentically connect with your networks.

Some upcoming trends shared in the conversation:

• A new tool to allow businesses to share employee content (with permission!) will be shared soon.
• There will be more empowering bells and whistles for Creators as many who are currently on Instagram are moving to LinkedIn to connect with a broader audience.
• You can leverage the services tab (*) to connect with potential clients right from your profile.

This is a quick summary of what was shared in the conversation. I am looking forward to more sessions in the future!