Audio-Description
Audio description (AD), or video description (VD), is an audio track that describes the visual content and gives information about the performance for blind or visually impaired people.?
If you ever wondered can the visually impaired people watch movies – yes, they do. In fact, they rather listen to the narration: sound effects, dialogues – all these together with imagination helps them perceive the story. But without a proper description of the plot, the understanding of the movie would be incorrect, that’s where audio-description comes to help us.?
The job of an audio descriptor is in many ways similar to that of a football commentator: listeners, who do not have visual information, must completely rely on the voice of the speaker, who describes the events in detail and in colors.
Audio-description is an additional sound track that a person can turn on and off. It’s written by a specialist in a form of comment that you can hear between the dialogues. With the help of AD any person can enjoy the video content to its full potential.?
?Audio description does not necessarily should be used only in the cinemas, it can be applied to any type of visual content: commercial, theatre play or live performance, training video or exhibition. The main goal of it is to ensure that anyone can understand the meaning and follow the narration equally.?
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Why do we need AD:
Accessibility: according to the recent statistics, there are 43 million people living with blindness and 295 million people living with moderate-to-severe visual impairment globally. AD allows them access to the same media materials and allows you to attract new customers.?
Flexibility: AD should not be necessarily used only by visually impaired people – there is a growing trend in recent times to listen to movies and podcasts, instead of watching them, to save your time.?
Legislation: many countries introduce legislation that requires cinemas to have the optional AD track.?
?Voxqube provides audio description services for any purposes: movies, cartoons, educational or training videos, theatre plays, ballet performances, musicals, shows, museum and art exhibitions, guides for visually impaired people.?