Audio advertising: The definitive guide (2022)

Introduction

This article is a complete guide to audio advertising in 2022!

You will learn about:

• The fundamentals of audio advertising?
• The benefits of audio advertising
• How to make an awesome audio ad that will bring you more sales
• How and where you can launch it

So, if you want to learn about audio advertising and implement it into your business, you’re at the right place.

Ready? Let’s jump right in!

Fundamentals

In this chapter, you will learn the fundamentals of audio advertising.

If you’re new to audio advertising you will enjoy this section and, if you’re a bit more advanced, it never hurts to go through the fundamentals again.

In later chapters, we will go deeper into benefits, ways and places to launch voice ads but, for now, let’s cover the basics.?

What is audio advertising?

Audio advertising refers to the delivery of ads in an audio format. The method of promoting any business or project in audio formats is audio advertising.?

Audio ads are inserted in audio content (music, podcast) and can be broadcasted on many devices (voice assistants, voice bots, phones, radios…)

What are the different types of audio ads and channels?

There are different types of audio advertisements.?

“Normal” Audio ads:?These are generally audio messages that you can encounter at any time while listening to content. These are your typical radio ads.

Ad sequencing:?This is when you have several ads coming in chronological order to create a story. It creates more brand awareness and can increase the interest of the user who will like to know the end of the story. This can be a trick to make voice ads more impactful.

Skippable ads:?These are the same ones that you have on youtube where it says “skip the ad”. In these ones, you have to catch the attention of the user in a couple of seconds.

And a new type of audio ad is growing these days…

The new generation of audio ads

I’ll end the suspense here!

The new types of audio ads that should have a massive impact in the coming years are?conversational ads.

Based on conversational AI, brands can have interactive ads that are a conversation between the brand and the user. This enables the user to express their real needs and the brand to gather some voice data.

If you want to know more about voice data or conversational AI, check out our?post on the topic.

Audio ads in numbers

There are a lot of impressive numbers around the topic but just for you I gathered the best numbers here:

According to Emarketer, the overall spending on audio ads was 16.80 billion dollars in 2021.

According to Statista, by 2025, digital audio advertising will reach as many people as radio advertising (215.4 million vs. 221.9 million). In 2021 the radio was still dominant with 217 million against 169 million, but the tables are turning.

This should lead to an increase from 5.59 to 7.89 billion dollars in spending on digital audio advertising from 2021 to 2025?according to Emarketer.

If companies are willing to spend this much on digital audio advertising, it’s because it is working and with conversational audio ads coming up, this number will only increase!

Let’s now see why audio ads are working so well!

To learn more and get deeper into audio advertising, check out our guide below!