The Audio Advantage: Proven Strategies for Audiobook and Podcast Success
Marissa Eigenbrood
Book Marketing & Publicity Expert | President & Partner of Smith Publicity | Public Relations for Thought Leaders & Authors | Over 75,000 media placements & counting.
Do you hear that?
It’s the sound of audiobooks, podcasts, and other forms of audio-based content sharing dominating our airwaves (and eardrums!). I recently moved much closer to the Smith Publicity office and have found myself dearly missing the time I would spend listening to a new book—celebrity memoirs are always my favorite when it comes to audiobooks—on my previous hour+ commutes. But with the summer sunshine often comes those road trips to the beach, flights to somewhere exotic and new, or long walks in the evening, offering plenty of opportunity for all of us to listen-in.?
And I know I’m not the first to tell you that those of us in the world of publishing aren’t the only ones voraciously consuming audio content. Just last month, PW reported that U.S. audiobook sales hit $2 billion in 2023, with over 50% of U.S. adults sharing they’ve listened to an audiobook. I think it’s safe to say audiobooks – and their equally popular cousin, podcasts – are here to stay. So with those numbers and our excitement around how we’ll continue to lean in to these formats in our publicity and marketing strategies here at Smith Publicity, we’re excited to share the great content from last month that focused on the wide world of audio content.
Happy Listening!
Marissa Eigenbrood, President
New on the Podcast
New on the Blog
Company News & Events
Donya Dickerson, Literary Agent at Aevitas, and?John Willig, Literary Advisor and Content Coach at Literary Services Inc., joined Host?Corinne Moulder, Smith Publicity’s VP of Business Development, to discuss how to query and work collaboratively with literary agents for our recent Webinar: Get on the Same Page with Literary Agents. The recording will be available on our website soon!
领英推荐
Client Services Manager Nickcole Watkins discussed How to Get a Publisher to Publish Your Book with Medium.
Senior Publicist Sophia Moriarty shared 5 Ways to Promote Your Book Without Fatiguing Your Audience with Books Uplift.
VP of Publicity Janet Shapiro and Publicity Coordinator Lydia McClaran shared The Role Modern Media Plays in Book Promotion with The Writing Cooperative.
June 2024 Highlights:
Smith Publicity Client Media Coverage
So many Smith authors were selected as 2023 book award winners and finalists!
Check out the full list of our winning authors on our Instagram.
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#1 Voice-Over Artist | I help Fintech, E-Learning Brands, and Businesses Achieve 85% Higher Retention + ROI with Professional Narration for Commercials, Animations & Explainer Videos. Audio Editor | Scriptwriter
7 个月Audiobooks are truly here to stay, but it's so sad not many authors are taking advantage of it's immense possibilities Marissa Eigenbrood
CEO, Smith Publicity, Inc.--Book, Author and Expert Brand Promotion--Celebrating more than 25 years in business! Book Publicist
7 个月Audiobooks are my go to format. Love to see their popularity growing.
I help people start—and finish—their books. ??| Business book ghostwriter and developmental editor | Author of Nonfiction Alchemy | American thriving in Portugal | Padel Enthusiast | Creating my own card game in 2025
7 个月I had been contemplating whether or not to do an audiobook this time around Marissa Eigenbrood... Yep, I am def doing one. :D
Amplifying your Thought Leadership via Audiobooks and Podcasting for experts, executives, and founders.
7 个月?????? thanks for continuing to share about the power of audio! Our authors are making a HUGE impact with their voices! And, I’m so glad to hear Traci DeForge on your show, she’s one of my favorite humans in podcasting (and on the planet).
Pet Focused: Content Creator Copywriter Author/Writer Ghostwriter Marketing Proofreader Blogger ?????? I Help Brands Have FRESH INNOVATIVE NEW Content! LET'S TALK! CONTACT ME, DM ME!
7 个月Great topic!