Will audiences' short-term memory save Nine?
While companies love to discuss their purpose, many struggle to clearly and succinctly explain what their business does, let alone tell compelling stories.?
I’ve seen many About Us pages that leave me with more questions than answers, and founder bios drier than the Sahara.
Getting your company messaging right from the offset has an exponential impact on so much more than your PR. It makes it easier for your team to all speak the same language, grasp your mission, and understand how to tell others about it, which helps them build pride in their work.?
It also makes it easier to attract great talent, who will be attracted to your strong sense of identity and ownership over what you do best. And it’s like rocket fuel to your sales and other marketing.?
Communicating in simple terms is crucial. Every sentence should answer the question: ‘So what?’ If it doesn’t? Well, you know where the delete button is.?
See you next week,
#1 – WHAT'S NOTEWORTHY
Phoebe Netto shares her thoughts on the latest Nine strike
In general, audiences tune in to a show of choice, not to a network or publisher. This means their opinions are formed about shows, presenters and social media content produced by programs – not of a media company as a whole. Combine this with layoffs across the entire industry and the negative sentiment to any one network is diluted.
#2 – PRO PR TIPS
Why your understanding of the Golden Rule is flawed
The Golden Rule states that you should treat others as you want to be treated, but we often overlook the fact that other people may not want to be treated the same way.?The same goes for your customers. Here’s how you can apply this to your customers to ensure your brand caters to their definition of gold.
#3 – CLIENT SPOTLIGHT
Australian psychologists call for 40 rebated sessions for victim-survivors of childhood trauma
This week, our client and peak body for psychologists nationwide, the Australian Association of Psychologists Inc (AAPi) , has called on the federal government to help victim-survivors of childhood trauma by boosting the number of rebated mental health appointments they can access.
#4 – WHAT WE'RE READING
How Sylvain Boyer designed the Paris Olympic logo
French graphic designer Sylvain Boyer walks through the process of creating the 2024 Paris Olympic logo - the very first Olympic logo with a woman on it.
#5 – WHAT WE'RE LOVING
Trailer: Leigh Sales’ The Assembly
Australia's most renowned interviewer, Leigh Sales, mentors autistic journalism students as they learn their craft and interview well-known Australian personalities.