An audience of ONE

If you want to truly grow a brand

For your business

It helps to have a focus

On who you are selling to.

How do you go about it?

Pick ONE type of customer for your business.

Your ideal customer.

It could be a customer you already have

Or a customer you want to have.?

Then make sure that?

In everything you?

Say in your advertising

In your sales calls

On your website

You are speaking only to this ONE customer.

And here is the funny thing about marketing:

Talking to this one customer?

That doesn’t mean you won’t sell?

to other customers who might want your product

But it does mean that the words

And images you use? to sell

will be human, compelling,?

Specific and persuasive,?

Because you are talking to ONE person

Instead of sounding generic?

Middle-of-the-road

And wishy-washy

Which is what happens

When you try to be all things

To all people.