Audience in Focus: The Latest!

The latest Audiences in Focus behavioural insights have landed, here are three killer stats for you:

Moments to celebrate ???

61% of adults are getting ready to celebrate the highly anticipated Women's World Cup 2023.

Trust ??

A staggering 84% of adults consider trust to be a vital factor when making a purchase decision.

Shopping ???

Even in the era of online shopping, the allure of physical retail remains strong, as evidenced by 70% of UK adults who visit stores for new product inspiration.

All good evidence as to why it’s important to establish a strong bond with your audience, whether that’s building associations around sporting moments, creating brand trust or influencing at the point of purchase.

#OOH provides a dynamic platform to reach them during these moments, ensuring your brand stands out and captures their attention.

Discover more valuable insights by visiting our Audience Hub ??