Auctions, acquisitions and brand cameos: Newsmakers this week
The week belonged to public broadcaster?Prasar Bharati who pocketed a cool Rs 1069.60 crore from the e-auction of 65 MPEG-2 slots on DD Free Dish. With this, the broadcaster's total revenue saw a 66% jump this year from Rs 120 crore last year. The auction kickstarted last week and continued into this week,?becoming the longest-ever auction in Free Dish history.
In other news,?Amazon has been putting finishing touches to its acquisition deal with Times Internet for the latter's OTT platform MX Player. From what we know, the US-based giant has roped in a leading consulting firm for due diligence. The deal could add 78 million of MX Player's users to Amazon Prime Video's 28 million.
As talks of the acquisition gained steam, speculations of?Nikhil Gandhi's departure from MX Player as its COO?were also put to rest by the company. The company announced that Gandhi has put in his papers to pursue other interests after two years at MX Player. We'll be watching closely to see who takes over the mantle from Gandhi after his eventful tenure with the company.
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In OTT news, ever since Disney+ Hotstar decided against renewing its licencing agreement with Warner Bros Discovery,?the latter has been looking for a home for HBO content. Industry sources say that it has been in talks with several OTT platforms in India. However, Jio Cinema and Amazon Prime Video could be ahead in the race to bag HBO content.
Among our most-read opinion pieces was?Markand Adhikari's take on the growing trend of gratuitous obscenity on OTT. Pointedly talking about Netflix's Class and Rana Naidu, the Chairman & MD of SABGROUP warns against the "blatant violation of the freedom of expression," putting the entire industry in the crosshairs of the regulatory authorities.
This week, we also examined brands making cameos in films.?Ranbir Kapoor-Shraddha Kapoor starrer Tu Jhooti Main Makkar?was a cavalcade of brand placements. Increasing product integrations have also primed the audience into noticing them more these days. e4m asks brand experts all the whys and the hows. Read all about it.?
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1 年"Prasar Bharati Earns Rs 1069.60 Crore in Record-breaking DD Free Dish E-Auction; Amazon Finalizes Acquisition of Times Internet's MX Player; Warner Bros Discovery in Talks with OTT Platforms for HBO Content; Brands Make Cameos in Films: Newsmakers This Week" 1. 2. Public broadcaster Prasar Bharati earns a whopping Rs 1069.60 crore from the longest-ever auction of 65 MPEG-2 slots on DD Free Dish. 3. Amazon is in the final stages of acquiring Times Internet's OTT platform MX Player, which could add 78 million users to Amazon Prime Video's 28 million. 4. Speculations about Nikhil Gandhi's departure from MX Player as COO are put to rest by the company, as he resigns to pursue other interests. 5. Warner Bros Discovery is in talks with several OTT platforms in India, including Jio Cinema and Amazon Prime Video, to house HBO content after Disney+ Hotstar decided against renewing its licensing agreement. 6. Brands making cameos in films are examined by e4m, as they become increasingly noticeable to audiences.