AUB taps Creamline as HelloMoney Brand Ambassador

Asia United Bank (AUB) partnered with its parent company Republic Biscuit Corporation (REBISCO) to help promote financial inclusion through REBISCO-owned professional women’s volleyball team Creamline Cool Smashers.

?

In a contract signing event held last March 5, 2024 at the Nostalg Ballroom, Joy Nostalg Center, AUB Chairman Jonathan Ng said, “By partnering with the Creamline Cool Smashers, we are bringing the benefits of AUB’s HelloMoney to a greater number of people.”

?

HelloMoney is an e-wallet AUB launched in 2019 as part of its digital arsenal that include pioneering initiatives and innovations — from end-to-end digital account opening, to enabling clients to make banking easy through their mobile phone and merchants to sustain their businesses.

?

Wilfredo Rodriguez Jr., AUB executive vice president and head of its Operations and Technology Group, said: “The Creamline Cool Smashers’ success has been instrumental in inspiring the youth through the power of sports. By being brand ambassadors of HelloMoney, we can create a positive impact through financial inclusion and sports.”

?

Alan Acero, team manager of Creamline Cool Smashers, welcomed the collaboration that will help advance the team's goals, on and off the field. “We envision this relationship to be a mutually supportive one. We hope to let HelloMoney be promoted through us in a creative and compelling manner, especially with a huge, active, and highly engaged volleyball fan base,” he said.

?

The excitement surrounding the partnership was further underscored by Alyssa Valdez, the captain of the Creamline Cool Smashers: “We gained a new teammate in HelloMoney. With this new addition, we do hope we can become better and achieve greater things together. With HelloMoney by our side, there’s no limit to what we can achieve.”

?

In photo are key executives from AUB (top row, center, in white jackets): Leslie Villegas, vice president and head of Financial Technology Unit; Eileen Ng, Office of the Chairman; Wilfredo Rodriguez Jr.; and key executives from Creamline (eight to ninth from left) Jonathan Ng, chairman of AUB and Action Republic Corporation, and Alan Acero, team manager of Creamline Cool Smashers. Present as well is Ms. Alyssa Valdez, team captain, and the rest of the Creamline Cool Smashers.