Atturo Tires Achieves 1% Market Share in Light Truck Category

In 2024, Atturo Tires reached a significant milestone by capturing a 1% market share in the Light Truck (LT) category. This achievement underscores our commitment to delivering high-quality, affordable tires that meet our customers' diverse needs.

Key Highlights from 2024:

- Extensive Media Exposure: Our strategic advertising efforts resulted in 220,000 TV commercial spots, garnering 150 million impressions nationwide.?

- High-Impact Sponsorships: We expanded our brand visibility through partnerships with major sports teams, including a multi-year agreement with the Chicago Blackhawks. This collaboration featured Atturo branding on television broadcasts and in-stadium signage, aligning our brand with performance and innovation.??

- Digital Growth: Our online presence saw a substantial increase, with web traffic surging by 140% and dealer inquiries doubling compared to the previous year.

- Product Expansion: We introduced 100 new SKUs, broadening our product lineup to cater to a wider range of vehicles and customer preferences.

- Sales Momentum: These combined efforts led to a 35% growth in unit sales, reinforcing our position in the competitive tire market.

The light truck tire market experienced notable growth in 2024, with the U.S. Tire Manufacturers Association projecting total U.S. tire replacement market to reach 33.5 million units, surpassing previous records. The replacement light truck tire market alone was forecasted to increase by 4.7% from the previous year, highlighting the expanding demand in this segment.??

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As we move into 2025, Atturo Tires remains dedicated to innovation and excellence. We plan to continue our participation in key industry events, such as SEMA Show and Latin Tire Expo, where we showcased our full lineup for Light Trucks, SUV/CUV, passenger and sports cars and UTVs.?? These initiatives reflect our ongoing commitment to meeting the evolving needs of our customers and partners.

This success is a collective achievement. We extend our heartfelt thanks to our dealers and distributors for their unwavering support and to our employees for their hard work and dedication. Together, we have built a brand that stands for quality, performance, and reliability.

We invite retailers and industry professionals to join us on this exciting journey. Explore our expanded product offerings and discover how Atturo Tires can meet your customers’ needs. Together, let’s drive forward into a successful 2025.