The Attribution Value of Inspiration
Inspiration is a funny thing. It can come at you in so many ways. It can drive you to do things. And over the past 12 months, that is exactly what has happened to me.
A little over a year ago, somewhere in October 2017, I saw a message in a Slack workspace I’m a member of. Some guy from London was trying to find speakers for his meetup. I decided to give a try and send him a message. When he said yes, I check in with my boss, and found that I’m lucky enough to work an agency that allows for opportunities like this.
So I planned the trip from Eindhoven to London and spoke at the CRAP (Conversion Rate Analytics Product) meetup. At that moment I was mainly interested in giving talks, but something funny happened that evening. The host of the meetup handled the crowd in a way that everyone felt welcome. It resulted in a really good time for those who attended, speakers and non-speakers alike. The evening was not about him, but about the people there.
This made me think of a meetup my colleagues and I were hosting every once in a while (which resulted in hosting it once a year). I would love to have a community like CRAP in my own area, in Eindhoven. So why not put some more effort in the meetup group we already had. First, up the frequency of the meetup to once a quarter. Second, try to make a quick talk with (or at least greet) everyone who attends.
Back to the topic of this post: the attribution value of inspiration. Because of the inspirational moment in London, I've hosted 4 meetups this year (with some great help from Greenhouse Group, Digimonks and BDO). The meetup group has grown from 248 members to 660. That’s 412 new members in 12 months. A 166% growth. I’ve also learned (during one of this year's talks) that data visualisation can help you tell a story. So here is my attempt at an inspiration attribution graph:
Pretty nice eh?
In Dutch we have a saying called ere wie ere toekomt (in English: give credit where it’s due). I will end this post doing just that:
Bhavik Patel: thanks for being an awesome host.
Product Analytics & Experimentation Director | Community Builder (CRAP Talks) | Keeping it Human
6 å¹´Erik at CRAP Talks :)
Product Analytics & Experimentation Director | Community Builder (CRAP Talks) | Keeping it Human
6 å¹´The power of CRAP :) Thanks for sharing this Erik. If we're giving credit where credit is due then I have to say you're talk was the reason why I started tinkering with measurement protocol in GA :)