Attraction vs Selection Recruiting: Which is Better for Your Business?

When trying to find great new employees, you may think there’s only one way to get them: by selecting them. However, there’s another option that’s quite overlooked: you can hire the best people by only attracting those who can excel in the job by promoting your attractive company culture.?

Today we’re going to compare attraction and selection recruiting so that you can determine which works better for your business and the type of role you are trying to fill.

What is Selection Recruiting?

When we discuss these types of recruitment, we are mainly talking about how the copy is written in your?employment ads. So, with selection recruiting, the goal of the job ad is for potential candidates to read it and filter themselves out based on what is expected of them in the requirements and job responsibilities.?

These employment ads have a very standard approach in which most of the ad is about these expectations and requirements, whereas attraction recruiting has a different approach.

What is Attraction Recruiting?

So, with attraction recruiting, the goal is to attract the best candidates possible to work for you. And that is done by rewording the copy of the job ad so that the focus is the company selling itself on why you should want to work for them and how you can grow your career by working for us. There is a?huge emphasis on the company culture and benefits?when it comes to attraction recruiting.?

To put it into simpler terms, job ads that use the attraction recruiting tactic come down to four things:?

• Here’s who we are
• Here’s what we do
• Here’s what you would do if you worked for us
• Here’s why you should be a part of our company

Check out?my TikTok?that goes more in-depth about attraction recruiting!

What’s the Best Option for Your Business?

When it comes to your business, you can use both attraction and selection recruitment depending on your hiring situation; although, one might work better than the other depending on the type of position you’re looking to fill and the type of people you are seeking.

Generally, attraction recruiting works best for those higher-up and higher-skill positions in your company. You may want to include all the KEEP READING >>