Attraction vs. Interruption: Mindset Shifts for Modern Marketing

The Old Way of Marketing? It's Like Yelling into a Crowd

Remember trade shows? I used to do those… set up a booth, pass out brochures, and yell louder than the next person, hoping someone would magically become a client. It was exhausting, and the results were mostly crickets.

The problem with that approach? It's what we call interruption marketing. Shoving your message in front of people who aren't even looking for what you have to offer. It's the digital equivalent of those pop-up ads that invade your whole screen. We all hate that stuff, right?

The New Way: Building a Magnet, Not a Megaphone

The good news is, there's a better way that aligns with how people actually buy services now. It's called attraction marketing. Instead of chasing people down, you become the solution they seek out themselves. So, how do you do it?

3 Mindset Shifts for Modern Coaches and Consultants

1. Helpful, Not Hype-y: Focus on sharing your expertise and adding value to your audience. The hard sell isn't what builds trust anymore.
2. Know Your Ideal Client Deeply: What struggles keep them up at night? The more you understand their pain points, the better you can tailor your content to speak directly to them.
3. Consistency RULES: Regularly producing quality content – articles, short videos, insightful Q&As – positions you as the go-to expert in your field.

Attraction Marketing in Action – Practical Tips

• Find your niche: Laser in on your specific expertise and who you help best. That focus attracts your ideal clients.
• Optimize your LinkedIn: Make sure your profile clearly communicates what you do and offers a way for people to connect beyond just hitting “Follow”.
• Choose 1-2 platforms: Start where your ideal clients are already hanging out (LinkedIn, industry groups, etc.). Master those before spreading yourself too thin.
• Repurpose content: Turn one in-depth article into social posts, a short podcast episode, etc.

Need a Helping Hand?

I get that creating a whole new marketing strategy can be daunting, especially when you're focused on serving your clients. That's where agencies like Five Lions Marketing come in. We specialize in helping coaches and consultants build their online presence and streamline their client attraction process.

Conclusion

The marketing landscape has shifted: 70% of people now prefer to learn about a company through articles rather than ads (HubSpot). Building trust through valuable content is how you stand out in a crowded market and attract the clients who are ready for exactly what you offer.

Are you ready to make the mindset shift to modern marketing? Reach out, buy me a cuppa coffee and let's talk...