Attracting Top Tech Talent & Driving Growth in 2024: Challenges and Goals

Attracting top tech talent has become essential for companies to survive and thrive in 2024. With the general adoption of AI in the workplace, the recruitment landscape has changed, especially in our niche: Tech, Digital and Marketing recruitment.?

Here at Adria Solutions Ltd , we?don’t?just observe?– we’re?active players in shaping this future. We don't simply sit down, wait and see what happens. That's not us. Instead, we continuously look into the latest trends, strategies, and insights in recruitment.??

We are agile, and so we've already changed our internal dynamics and redefined our approach to tech talent acquisition to grow our business in 2024.?

Feeling More Optimistic Ahead of 2024

The dawn of 2024 brings a renewed sense of optimism in the recruitment sector. I recently read that 60% of recruitment leaders feel optimistic or very optimistic about the year ahead. However,?the report by Firefish Software ?suggested a slight decline in optimism for the second consecutive year.?

I'm sure 2024 will bring its particular challenges, but so far, I've noticed a change from?last?year. Traditionally, when we return to work in January, there's a?lull?in business activity. While it'd take a good few weeks to regain momentum in other years, within just two weeks of the new year, this year, we had already landed?seven?successful placements and had been approached by new and existing clients.?

Are you also sensing this wave of positivity ahead of 2024?

Confidence Levels from Clients are on the Rise

It's more than just us at Adria feeling more optimistic about the state of work in 2024. There's a palpable increase in confidence among our clients, I think.?

Some of our clients tell us it's not just the handover from last year. It's been really, really busy for them, so they need to speed up their recruitment processes and get those key roles filled as soon as possible so they can get on with their work.?

20% of UK Businesses Struggle with Recruitment

Despite the overall positive climate, the challenges in Tech Recruitment persist. Data from the Office for National Statistics highlights that 1 in 5 businesses struggled to recruit talent in 2023, and I don't expect 2024 will bring a radical change.?

1 in 5 companies can't cope with recruitment, but the tech and digital skills gap is much more profound.?According to a survey by Forbes, 93% of UK businesses admit there is an IT skills gap.?

That is where Adria Solutions shines. Our expertise and innovative approaches enable us to excel where others fail. Our 20+ years of experience, extensive candidate database, industry insights and innovative software allow us to be more efficient and reduce your company's time to hire.??

A Year for Business Growth

When it comes to business growth, the outlook is promising. Back to the Firefish report, over 50% of recruitment managers surveyed anticipated a sales growth of 1-25% in 2024.

What about Adria??

2023 wasn't a record year for Adria, but it was a pivotal one. In the post-COVID-19 landscape, we experienced a surge in tech recruitment. Last year, however, we embarked on a strategic shift, re-assessing our processes, enhancing our New Business approach, and leveraging email marketing more effectively.

These internal transformations have made us more agile, stronger, and set us to grow in 2024. I forecast a 20% business growth in 2024.?

Seeking New Business Opportunities in 2024

For 2024, our primary goal is to intensify our focus on New Business Development. The UK is brimming with opportunities, from large corporations to SMEs and start-ups. We have invested heavily in data analytic tools, which gives us an unparalleled edge in tapping into these opportunities.?

We also have a great team of professionals who share our passion for recruitment, vision, and values: Knowledge, Attitude and Trust.?

Yet, our commitment to existing clients remains unchanged as we seek new partnerships. Our recently launched Talent Partnership programme is a testament to this, offering our key clients a bespoke premium service.

Three Candidate Attraction Strategies for 2024

In the past few years, we have improved our website job board, tested the best job boards to reach candidates in our niche, invested in external databases, and increased our existing database.?

These are our three main candidate-attraction strategies for 2024:?

1. Content Generation:?The digital landscape demands engaging content, and we're up for the challenge. Alongside David Berwick , we've been experimenting with video content (you can watch some of our videos and subscribe to our YouTube channel). Also, if you haven't yet, you should check out our latest articles for helpful client advice.??
2. In-person Events:?Despite our busy schedules, we recognise the irreplaceable value of face-to-face interactions. We're committing to being more present at industry events and industry fairs. So, feel free to reach out if you're hosting an IRL event and you think we should attend it.?
3. Email Marketing:?Our investment in state-of-the-art direct marketing software is paying off. We'll continue to refine our email marketing strategies, using data-driven insights to reach and engage the top talent.?

Building Relationships Still Essential in Recruitment

When I say we use Email Marketing software, I don't mean ONLY email automation; that's the lazy way of doing recruitment. You must grab the phone, call your candidates and clients, and build meaningful relationships. Furthermore, after you speak to clients and candidates, you get valuable feedback and gain industry insights.?

Our use of AI and email automation has saved us loads of time. It means that we can free more time to focus on what really matters in recruitment: listening to our clients and clients, building trust and rapport.??

Ready to Win in 2024?

If you're looking for a recruitment partner who knows their tech talent and AI tools but is passionate about IT recruitment, look no further than Adria Solutions.?

We can help you attract top tech talent and drive growth in 2024. Get in touch today, and let's make 2024 your best year yet!?