Attracting New Patients is Easy With the Right Dental Practice Marketing
Most dental practices understand the need for good marketing. It attracts new patients and reinforce relationships with existing patients. Just as with any business, marketing is what can make or break a medical practice’s revenue. While this much may seem obvious, not everyone knows how to implement successful dental practice marketing. There are so many different approaches to marketing – how do you know which one is best for your practice? While there’s no such thing as a one-size-fits-all solution, here are 8 commonly effective dental practice marketing strategies.
The 8 Keys to Effective Dental Practice Marketing
1. Get Involved in Your Community
As a dental practice, it’s critical to get your name out in the community you serve. As the epitome of a local business, your practice depends heavily on reaching the people in your city. Try sponsoring community events or a local little league team. This will give you the opportunity to build relationships and marketing your practice through posters, t-shirts or jerseys. You could also host community education events, such as speaking to elementary students about dental hygiene or even providing an e-learning course for the local college. These are all great ways to not only shape how your community will remember your practice but to establish some direct marketing as well.
2. Use Social Media
Social media is excellent for dental practice marketing. By gaining followers on different social media platforms, you will be able to provide them with a consistent stream of communication, keeping them up-to-date with your practice’s latest news and deals. This is a great way to build relationships with both new and existing patients. You can also use these platforms to show off your latest awards or certifications, and positive reviews. Using direct messaging on social media also provides another point-of-contact for patients, where they can ask questions and get quick, direct answers. Not sure how to begin your social media marketing? Start by creating a business Facebook page for your business. Facebook is the #1 platform for social media marketing.
3. Focus on Local SEO
Search engine optimization (SEO) is essential for all businesses, but because of the local nature of dental practices, it is crucial to focus on local SEO. This means your dental practice marketing should include keywords like “Atlanta orthodontist” instead of just “orthodontist,” or “best Atlanta dentist” instead of “best dentist.” This will make sure that your website will show up for people who are searching in your area. It will also give you an advantage when people use voice searches, like Siri or Alexa, to find a dental practice “near me.”
4. Invest in a High Quality Website
Having a good website is one of the most important keys to your dental practice marketing. Studies show that 48% of online users report that good website design is the #1 factor for deciding the credibility of a business. Your site needs to look clean, organized, and professional. It also needs to run smoothly, without bugs, interruptions, or dead links. This will determine how new patients view your practice for the first time. If it looks like you can’t keep your website updated, people may question your ability to stay up-to-date on the latest healthcare practices. If nothing else, investing in a well-designed website is always worth it.
Read the other 4 keys to effective dental practice marketing on our website by clicking here!
