Attracting a diverse audience to your business just got easier…
Samantha Lubanzu
Award-Winning Professional Career & Business Coach | Diversity & Inclusion Expert | Keynote Speaker | Author | Former Chair, CIPD Manchester Branch | LinkedIn Creator Accelerator Program Alumni | Grab Your Copy Now ????
Would you like to build a community of loyal and diverse customers who keep coming back to purchase from your business??
If you answered yes, you need to pay close attention because by the end of this email, you'll discover how to attract diverse clients and make them repeat customers.
One business fact you must always remember is this…
Trust is a very important factor in the buying process. No matter what you're offering or who you are offering it to, if your prospect does not trust you they will not buy from you.?
This is just a simple fact.
And to make matters worse…?
People don't trust easily anymore because there's so much fake news, scams and clickbaits flying around now more than ever before.?
Therefore, you have to jump through more hoops to get your buyer to give you their hard earned money.?
But today, I'll show you how you can skip through the line, fast track the customer buying process and even make your customers come back to constantly buy from you.?
“If people like you they’ll listen to you, but if they trust you they’ll do business with you.” - Zig Ziglar
This phrase has been relevant for decades…?
And except an alien invasion happens in the nearest future, it's going to remain just as relevant.?
Why??
Because trust is a very important factor in the buying process.?
No matter what you are offering.?
No matter who you are offering to.?
As human beings, we just won't buy unless we trust you.?
So obviously the important question is , "How can you make diverse customers trust you?"
The most effective and proven method to gain your customers' trust from a diverse pool is to build a genuine and authentic relationship with them.- ooooh I said it!! Yes "Genuine and Authentic" being the key !
If you have a diverse customer base or want to build one, you need to make all feel welcome and represented in your business no matter what background or perspectives they have.
And as a business, you can do this by showing support on awareness day dedicated to various diverse backgrounds and adding value to those communities now and into the future.
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This includes creating value-adding content, providing support and suitable and tailored services and offers, and engaging with the various diverse communities out there will go a long way to build a strong bond between you and your diverse audience.?
But how do you do this??
You might think there are so many awareness days out there and you don't even know where to get started.?
Well, that's where I come in.?
A few weeks ago, I wrote a book. And let me tell you a secret. I had you in mind when writing this book. The name of this book is Diversity and Inclusion Unlocked Business Planner.
With over a 100 awareness days in this book, this planner gives you:
And with this information, your business is guaranteed to enjoy benefits like:
This is just a tip of the iceberg…
There's a lot more inside and all you have to do is go here to grab your copy of the Diversity and Inclusion Unlocked Planner for just £9.99 to unlock these benefits.?
Samantha Lubanzu
Award-Winning Professional Career & Business Coach | Diversity & Inclusion Expert | Keynote Speaker | Author | Former Chair, CIPD Manchester Branch | LinkedIn Creator Accelerator Program Alumni | Grab Your Copy Now ????
2 年The Diversity and Inclusion Unlocked Business planner is out now ?? https://www.amazon.co.uk/dp/B0BDLQVKB1/ref=cm_sw_r_apa_i_8BA5DQ13V4KTRD36ZQ72_0