Attracting Candidates with a Compelling Job Description

Writing job descriptions is the worst, isn't it? Internally, they are a document to align your role and responsibility correctly and be used as a guide to gauge performance. Externally, they need to be a compelling piece of marketing in order to attract top talent to your company. If you are struggling to write a job description then here are some tips to help you write something that will stand out.

Dare to be Bold

When it comes to externally facing job descriptions, it's okay to break away from the traditional mold. This is a great way to highlight your company culture and what makes it unique. Just like any other area of business, you want to differentiate yourself from your competitors. What makes your company exciting? If you don’t know, ask team members, “why do you enjoy working here?” You can also be fun or upbeat with it. Job descriptions don’t have to be stale.?

Keep it Simple

Job descriptions shouldn’t look like alphabet soup…jam-packed with acronyms. It should be easy and engaging to read. Avoid terminology that is too industry-specific or any company specific language. Also, make sure the description is not all bulky paragraphs but also bullets.

Describe the Impact

Will this person be mission-critical? Will they be shaping a product, a process, the business? Ultimately you also want people to get a better understanding of what success looks like in the role. Not all positions can be game-changers, but you should be able to articulate the impact regardless.?

Show them the Money!

With pay transparency laws gaining traction in many places across the US, it's crucial to be upfront about compensation in your job descriptions. In addition to ensuring equity within the market, candidates are more likely to apply when they have a sense of the salary range. If you’re worried you won’t see the right candidates at the range posted, then it’s more likely an issue with your compensation model.?

What else…?

Salary is important, but there are a variety of other factors that impact someone’s interest in a job. Showcase the entire value proposition of working at your startup and demonstrate that you invest in your employees' well-being and growth. Clearly state any standout benefits people can expect whether it be amazing time off, incredible health benefits, or any other perks. By the way, if you are offering unlimited vacation time, you may want to consider a minimum required vacation to prove your company means it.?

Are you Flexible?

Work-life balance is a top priority for many candidates. If you have a flexible environment, call it out. Is remote work an option? Do you offer flexible hours or unlimited vacation? Let candidates know that your company values work-life integration and understands the importance of maintaining a healthy work-life balance. This can be a significant factor in attracting top talent who seek flexibility in their careers.

Encourage Diversity

In your job descriptions, include language that encourages candidates from underrepresented groups, such as women and people of color, to apply. Research has shown that these candidates may be less likely to apply for roles if they do not meet all the qualifications listed. Use inclusive language that conveys that your startup is committed to diversity and inclusion, and that you welcome candidates with diverse backgrounds and perspectives. Encourage candidates to apply even if they don't perfectly match the job requirements, as skills and potential can be more important than a checklist of qualifications.

Make it Easy

Last but not least, end your job descriptions with a clear call to action that encourages candidates to take the next step. Provide a straightforward and user-friendly application process, including contact information, application instructions, and any additional documents required. Make it easy for candidates to apply by providing clear directions and a seamless application process. You may want to gather a ton of up front information, but be wary. Candidates will abandon your application if they have to retype their resume or answer the same questions.?

Now that you have some clear tips on how to improve your job descriptions…go forth and write a compelling and engaging description. Don’t be afraid to solicit ideas from colleagues and implement those that resonate. If you find yourself stuck, let me know and I would be happy to help.

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