Attract Your Ideal Consulting Clients in 5 Steps
Michael Zipursky
Consulting Success? CEO & Co-Founder: The Coaching Program & Proven Growth System for Serious Consulting Business Owners
Most consultants know they should only work with ideal clients, but few actually put this into practice.
Why?
Because it’s much easier to say yes to every opportunity with a dollar sign attached to it that comes your way.
You can’t create a streamlined and consistent process if you’re working with many different kinds of companies that don’t have similar criteria.
3 common reasons for taking on less than ideal clients are:
- Revenue – you increase your sales and revenue
- Schedule – you fill your schedule with work that creates a sense of accomplishment and productivity
- Experience – you develop your experience by working with more clients
The problem is revenue, schedule and experience aren’t one-sided.
There is much more to each one than what some see at face value.
Continue reading the full article on Consulting Success.