To Attract Top accounting Talent, Make It Cool Again
Did you know? A recent study by AICPA found that,
Over 80% of Millennials entering the workforce prioritize a strong company culture over salary alone.
This statistic highlights a crucial shift in what young professionals are looking for in a career.
Gone are the days when free lunches and a ping pong table were enough to attract top accounting talent.
Today's millennials and Gen Z crave more meaningful experiences and opportunities for growth.
So how can accounting firms adapt and build a profession that truly attracts the best and brightest?
The truth is, the traditional image of accounting – filled with repetitive tasks and long hours – has become a deterrent for many young minds. To remain competitive and future-proof the profession, a change is essential.
5 ways to build a more attractive accounting profession:
It's no longer enough to simply have a job. Today's talent seeks a workplace that fosters collaboration, creativity, and a sense of belonging. Cultivate a culture of open communication, professional development opportunities, and genuine appreciation for your team's contributions.
2. Show the impact:
Many young professionals value purpose-driven work. Help your team understand the bigger picture! Show them how their daily tasks contribute to the firm's success and ultimately impact the lives of your clients.
3. Be vocal about opportunities.
Don't be shy about showcasing the diverse career paths available in accounting. Accounting is no longer confined to crunching numbers. Highlight opportunities in areas like data analytics, forensic accounting, and consulting. This variety can spark genuine interest in potential candidates.
4. Promote flexibility and work-life balance.
Modern talent prioritizes a healthy balance between work and personal life. Offer flexible work arrangements, remote work options, and employee wellness programs. Demonstrating a commitment to work-life balance will make your firm a more attractive employer.
5. Modernize your technology tools:
Embrace the power of technology! Equip your team with the latest accounting software and cloud-based solutions. This not only streamlines tasks but also allows for greater collaboration and efficiency. Investing in technology showcases a forward-thinking mindset that will resonate with tech-savvy young professionals.
A focus on culture, purpose, and growth opportunities will attract the next generation of talented accountants, ensuring a bright future for the industry.
It’s time accounting firms can shake off the outdated image and showcase the profession's true potential.
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Long meetings are a productivity killer…
We asked suggestions from our owner and team members. Here is what they told.
? Don’t set up meetings before fixing the agenda.
? Don’t start a meeting without setting up the purpose.
? Don’t do meetings without visual cues (ppts, pdfs, pictures, data)
? Don’t exceed the time of your meeting by 30 minutes.
? Don’t start a meeting without completing the previous tasks.
? Don’t forget to take notes during the meeting.
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