Attract and retain customers with a clear customer journey map

Hi there,

70% of customers research online before making a purchase decision. This shows the importance of understanding and optimising the customer journey for your food business. From the moment a potential customer becomes aware of your business to their eventual loyalty, each stage of the journey presents unique opportunities for engagement and growth. Let’s delve into the customer journey and explore strategies to enhance your business’s performance at every touchpoint.

What is a Customer Journey Map?

A customer journey map is a visual representation of the steps a customer takes when interacting with your business. It includes touchpoints, emotions, and actions at each stage of the process.

Why is it Important?

A clear journey map helps you understand customer behaviour, spot pain points, and create smoother, more enjoyable experiences that lead to higher customer retention and increased sales.

Stages of the Customer Journey

• Awareness: This is where customers discover your business (social media, word-of-mouth, online search). What’s their first impression?
• Consideration: They compare you to competitors. What makes you stand out (menu, price, reviews)?
• Purchase: Customers place an order. How smooth is the process (online, in-store, delivery)?
• Experience: How well does the food and service meet their expectations?
• Loyalty: Customers return or recommend you. How do you encourage repeat business (rewards, personalised offers)?

Ready to optimise your customer journey? Get your free Customer Journey Map template now!

Hi Koko,

This is Tadex Store, I'm a retailer in Benin. I’d like to know how I can reduce losses from expired products and spoilage.

Hi Tadex Store,

To reduce losses from expired products, always sell older items first. Keep track of expiration dates and offer discounts on items that are about to expire. Store perishable goods properly and order smaller amounts to avoid having too much stock. Lastly, watch what sells quickly and adjust your stock based on that.

??Here are simple tips?to help you avoid food waste????

?Watch how Vendease has helped Ile Eros grow their food business here?

Bon appétit,

The Vendease Team???