Attract More Clients Using Irresistible Offers

Are you attracting more clients using irresistible offers? Are you using irresistible offers to impact sales? Your irresistible offer is your programs, products and services packaged, priced, positioned, and delivered in a compelling, impactful and inspiring way that is SO irresistible to your ideal clients that you attract more ideal clients like a magnet. By doing so, you build the KLT factor—they know, like/love and trust you. Eventually, you build a lasting rapport, real relationships and powerful partnerships with them. In return, they become your raving fans, friends and followers. And that’s when you create your community; you manifest your movement and build your tribe of transformational thrivers who are the free selling force behind everything you do. In this week’s featured article I’m going to teach you step-by-step how to create your irresistible offer and communicate it effectively, efficiently and authentically so you can inspire, impact and influence others to invest in what you have to offer.

When you attract more clients using irresistible offers, your ideal clients are going to not only continue buying your services and investing in your irresistible offers (packages, products and programs) over and over again, but they will also refer other people (new potential clients) to you, spread the word, and share the love about you and the incredible value you offer. Ultimately, you become a leading trusted authority in your field, in your topic, in your area of expertise. And that’s when magic happens, when miracles manifest and when you turn your unique purpose into authentic profits.

Imagine that you are going to make money by doing what you love, by adding more value to more people more often. Imagine you are coming from a place of service, creating irresistible offers to your specific audience while following your dreams and living your passion and purpose. Is there anything better than that? Well, this is the ultimate desired lifestyle business you’ll ever experience, and it’s the journey you are about to explore. It’s definitely the offer creation path you want to follow.

How do you do that? How do you turn your unique purpose into authentic profits? How do you marry meaning and money? How do you merge money and soul in your business? You create your irresistible offer and speak to sell, shine and succeed in a much bigger way.

How do you create your irresistible offer? Package your magnetic message and signature system, and make it an impactful, inspiring, irresistible offer to your specific audience.

By packaging what you know, what you offer, and what you charge into one place, you are turning these into irresistible offers (programs, products and services) that make potential clients sit up, take notice, and want to work with you. In order to do that you need to have a powerful positioning plan, where you position yourself, your topic, what you offer in packages and programs, and your pricing so your irresistible offer will sell itself and bring you more impact and income than you’re currently making. This is where a lot of the energy flow, fun and joy come into place.

Irresistible Offer Three-Step Dynamics

Serve your audience with a magnetic message, a compelling package, and price point options. All of this is what makes your offer irresistible. This Three-Step Dynamics is important because it’s one of the best ways that you can build a successful, thriving business you love, attract more ideal, high paying clients, and make a lot more profits while making a life-transformational difference on other people’s lives.

By offering your programs, products and services in irresistible offers, you enroll many more clients into your packages, build real relationships and powerful partnerships with them, and get them to stay longer with you without working as hard. It is absolutely THE key to growing a sustainable, powerful, and profitable business around your brilliance, your blessing, your passion.

In terms of what you offer, packages are easier to understand. They’re easier to trust and they also seem to be easier to buy because they’re packaged for you. Everything is there and you get it all at once. Therefore, it’s more cost-effective than buying each one separately.

The easier you make it for your clients to invest in what you offer, the more they will buy what you offer.This is packaging what you offer both in terms of what you’re offering and how prospective clients will purchase it. By doing that, you’re promising them better results because they’re getting it all. You will save some money and you will make more money than you’re making now, just by following those steps.

The simple truth is many coach-preneurs don’t focus on packaging their offers (programs, products and services), so they spend a lot of time attracting new clients as opposed to working with their existing ideal clients longer. It takes just as much time, effort and energy to attract and enroll a client who comes to see you once as it does a client who stays with you for six months, one year, or more. It takes the same amount of marketing and the same amount of talking to them. So why wouldn’t you want to attract clients who stay longer? The key to doing that is by providing your irresistible offer into powerful packages.

The biggest benefit about that is that your clients will be more committed and get better results if they work with you for a longer term. Let’s say you’re a weight loss coach. It’s taken them (your ideal clients) three, five, maybe ten years or more to put on those extra pounds. One session is not going to do enough to transform that ten-year-old bad eating habit into a new positive, good one. You need to spend time with them, serve them in different ways, and have multiple sessions along the way for them to be able to transform, heal, change, and then get the best results, best support, and best improvement they possibly can get.

Instead of offering one-on-one sessions, consider packaging your services into multiple sessions for a longer period of time so your ideal clients can work with you and use your services, programs and/or products on a continuous basis. And the best part is that you don’t have to work as hard as you were with just one session at a time. Additionally, because your ideal clients benefit enormously from it, they end up staying with you much longer.

Ask yourself, “What quantity or frequency choice would give these wonderful, ideal clients the greatest end result as an inspiring incentive to buy more?”

The secret is wherever and whenever possible, let your audience buy time periods worth of products, programs and services versus a specific quantity. Then package what you offer for a period of time. Any service can be turned into a three month, six month or yearly contract. You build a relationship for years to come and have to do a lot less marketing because clients stay around longer.

The key is to look at what you’re offering now instead of working so hard. It’s about creating powerful packages within your irresistible offers.

Once your clients start staying longer with you, they get great results. Because of that, they refer people to you consistently and naturally. You are the first person who comes to their mind when people ask them about your area of expertise. They also give you amazing testimonials.

So consider what you could package together, offer different price points, and give them a rationale so you make a real impactful, inspiring and irresistible offer.

The challenge is that many passionate professionals, especially coaches, healers, and other holistic practitioners, are scared to do that because they think they’re going to push away clients who came in for just one or two sessions and didn’t expect to stay for a three-month, six-month, or one-year program.

But think of it this way: It’s a multi-month program because it’s simply going to take that long for people to change the way they do things and create new positive habits. The truth is, it takes that long to put all the pieces in place. It’s not because the results come slowly. On the opposite, the results can come quickly if you do all the work. The point is there are so many different pieces of the work to be done that you both need more time together.

Remember to give your potential clients a rationale. “It’s taken you ten years to put these extra pounds on. We need some time to establish new habits and new ways of doing things, and I want to be there for you if you ever get to a point that you feel discouraged and ready to give up. I want to be there for you, to pick you up and get you going.”

If it’s a question of price, a good idea is to have some price point options. So always have two or three different pricing options, but not more than three.

When turning your signature system (method or process) into an irresistible offer, consider packaging it in terms of time and in terms of numbers of sessions. For example, a healer can create an irresistible offer with three different packages: a three-pack, six-pack, and twelve-pack of healing sessions. The healer can deliver these sessions in a period of three months, six months, or more. And it can be called the Twelve Healing Pack, the Six Pack, and the Three Pack.

You can create twelve-session, nine-session and six-session programs.

There is a different price point per session for each program. It is miraculous because instead of the client wondering at the end of each session whether to come back, they automatically come back because it is part of the program they enrolled in.

Now that we’ve planted some of these ideas, how can you create continuity packages using time periods, or how can you combine what you’re already offering into powerful packages? It’s about transferring the services you offer once into a bigger program. This success strategy alone can transform your entire business.

Another important point to consider when creating your irresistible offer is to look at your authentic business success goals and models. In other words, take into consideration your signature system, your business blueprint and your progressing plan (which is the journey you take your audience to move to the next level and eventually get where they want to be). How can you package your irresistible offer so that it makes sense for your business models, systems and structures?

By structuring your irresistible offer according to your business models, structures, and systems, you end up selling many more packages to many more people more often. As a result, you increase your sales and your client database. You ultimately turn your blessing, passion and purpose into a sustainable, successful and profitable business. And both of you (yourself and your audience) happily thrive together.

IFOs versus IPOs

Last but not least, create IFOs (Irresistible Free Offers) to promote your IPOs (Irresistible Paid Offers) as they pass along from person to person. Encourage them to, for example, come to one of your workshops once a person has experienced an online video training series of your introduction.

Irresistible free offers are giveaways, valuable content people receive for free such as articles, special reports, brochures, eBooks, audio CDs, video training series, etc. When considering what you can include as an irresistible free offer, answer these questions:

1. What can you create that is low cost for you, and at the same time provides high value for your audience?

1. What do you have that is relevant for your audience and serves as a selling tool at the same time?

1. What can you give to your audience that provides so much value that they are compelled to share it with others?

1. What information product costs little to produce and can act as a powerful promotion tool?

1. How much does your audience want your IFOs? How does it relate to your IPOs?

1. Is your IFO something your audience would have paid for?

For the last question, if you are creating an IFO to offer as a bonus included in your IPO, it’s important to have a “yes” answer, because your audience values receiving something for free, especially as a bonus, that would have cost them if they wanted it separately. Finally, when reviewing your IFOs, you want your potential clients to say, “Wow, that’s something I probably would need to buy and now I’m getting it for free.”

So far, you’ve learned how to create your irresistible offer in a powerful, creative and authentic way. However, you can still be the most kept secret in your industry with all these models, systems, and structures if you don’t get out there and promote your irresistible offers (your packages, programs and products) effectively and consistently.

Authentic Business Success In Action

Now it’s time to create your own irresistible offers (free and paid) and then create your powerful promotion using your irresistible offers so you can attract more clients, more impact and more income than you’re probably attracting now.

QUESTION: What’s your top two questions on using irresistible offers to attract more clients? Please share your comments, insights and/or challenges below. We’d love to hear from you. Your success is passion! :-)

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About Olivia Lobell

Olivia Lobell, The Enlightened Entrepreneur Authentic Business Success Mentor, is author of The Enlightened Entrepreneur and founder ofAuthenticBizSuccess.com, a company devoted to teach enlightened entrepreneurs around the world how to build a thriving business around their blessing, attract more ideal clients and make a lot more profits while being authentic and aligned with their passion and purpose. To get your FREE Audio CD and receive her weekly authentic business success articles, visit: https://www.authenticbizsuccess.com

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Olivia Lobell's Book

You can read the Intro and First Chapter of my NEW The Enlightened Entrepreneur Book here Plus have the opportunity to apply for a Complimentary Breakthrough Session with Olivia Lobell