?? ATTN Cannabis Retailers - Know How To Use Tech To Stand Out From The Crowd ??

An exceptional customer experience is vital to sustain growth of any business.?

And our dispensary clients in particular are majorly focused on one thing.

That’s prioritizing customer experience both online and offline.

They believe that building a strong relationship between a business and their customers is essential to growth.

Happy customers are simply more likely to return time after time. They’re loyal to your brand and are more likely to recommend your business to their friends and family. ?

But how exactly do you achieve a streamlined customer experience?

Although data collection and good integration is important to the cannabis industry for regulatory and business purposes.

These same strategies and others can be utilized to create a more positive customer experience.

But it’s really hard to get it right if you don’t have the data available. ?

That’s where we come in with our data hub that?utilizes pub/sub integration.

It works by pulling and syncing all your product, inventory, and customer data between your CRM, POS and eCommerce platform (as well as any other tool you use).

So that all information displayed to customers is up to date and correct in real-time.??

The data hub acts as a central point of information to get information to the right place at the right time. And you can properly analyze it!?

Let’s take a look at customer experience can elevate your dispensary -

Ease of Documentation ??

One of the first interactions a customer will have at a dispensary is going through the appropriate documentation in the reception area.?

If you can make getting into the store as seamless as possible, you are already off to a good start. A way to leverage tech here is automatic document scanning and digital sign-ins as well as having a welcoming waiting area.

Stock with Things Customers Want Trolley ??

One of the strongest drivers of CX and profitability is having the right amount of the right products.?

Track what is being sold and what isn’t so you can always have favorites in stock and don’t waste inventory space with products that aren’t popular amongst consumers.

Display Matters ?

An attractive display that conveys specific information and is directly connected to the inventory available makes shopping easier for customers to get exactly what they want.?

That experience is made all the better when you have high quality images, a clean organization, and all the key information readily available.

Online Experience ??

More than ever before, people are leaning towards shopping online.?

To accommodate this, it is important your business is able to mirror all the best parts of an in-store experience in a way that is even more convenient to shoppers.

Content Availability

You remember all those beautiful informative displays you have in-store??

Make a digital version available online!?

Let the customers see high-quality images of the products with detailed descriptions. This is also a place where you can link similar products to recommend.

Dynamic Delivery ??

One of our clients is interested in getting products to customers faster and easier through a method they are calling dynamic delivery. By following purchasing trends and market trends, they will keep drivers on the road with a selection of the most popular products in high-traffic areas.?

Better Support ??

Customer Support has the ability to have a negative impact on a customers’ experience, but there are many IT tactics to offset this.?

A live chat service that can have proactive conversations and faster resolutions. It can also be personalized based on customer data and be tended to by either a bot to sort things more quickly or a human who has more personal knowledge.?

Additionally, support can be offered on multiple channels including on social media platforms, SMS, email to direct lines with the business.?

Individualized Experience ??

The most unique place data can be used to curate the customer experience is by honing in on each individual customer and their shopping patterns.

Rewards Programs & Saved Documents ??

Incentivize customers to return and develop brand loyalty by rewarding them for it.?

These return customers can also have a slightly easier time by having their documents saved in the system to cut down on future work.

Personalized Updates ??

Based on their purchasing history, customers can be notified when their favorite products are back in stock or going on sale. Personalized product recommendations can also be made based on order history.?

Multichannel Engagement ??

There are many ways you have to communicate with your customers on a personal level: targeted ads, marketing campaigns with their information (if they give you permission!) such as emails or texts, and now via push notifications on apps.?

While there is a limit to how much a customer wants to be contacted, these direct marketing strategies have always been an effective way to bring people into your marketplace and keep in communication about the amazing things your company has in the works.

Thinking about improving your CX? ??

Focusing on CX can be an excellent way of improving your business and your IT practices.

Between data collection and use, integration between varied parts of the business, online services, and more, using the many technologies available can help you solidify your relationships with your customers.?

Get in touch with us today to see how we can unlock opportunities you haven’t seen or thought possible.

www.compozelabs.com

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