The attitude of job seekers towards AI-powered recruitment

Whenever AI is brought up in a conversation, the reactions can be mixed. From excitement, to curiosity, to skepticism or even anxiety. We all have a tendency to be afraid of things that we have yet to fully understand, and AI’s rapid “invasion” into all aspects of our lives causes us to feel even more cautious.

It is for this reason that some companies have tried to hide their use of AI, especially when it comes to recruitment. Although AI has been known to help recruiters save time, reduce costs, and improve screening productivity, HR executives are hesitant to admit it so as not to unnerve potential candidates.

Fortunately, it has been proven otherwise. A research published on “Computers in Human Behavior ” has found that the application of AI recruitment alone does not affect the candidates’ attitude towards an organization. In fact,

“The novelty factor of using AI in the recruitment process mediates and further positively influences job application likelihood.”

In contrast to previous concerns, AI can actually make the recruitment process more enjoyable and efficient to job applicants. Thanks to AI being free from human bias , fatigue, or mood swings, it can screen CVs more fairly and consistently.?

Moreover, AI accelerates the recruitment process. Since job application is competitive and stressful , shortening it relieves the tension and frustration of applicants. It also allows job seekers to find the most suitable openings for them. A study about e‐recruitment technology adoption suggests that

Word-of-mouth among the users who have been successfully recruited strongly encourages new candidates to use AI recruitment technology.

Of course, there are people who feel intimidated by AI recruitment. However, this does not affect their decision whether to apply for a job or not. Instead, the key determinant is the brand image and the organization itself. In other words, if the prospective employee already has a good perception of the employer, the use of AI-powered recruitment will not deter them from finishing their application.?

In conclusion, companies do not need to worry about AI technology hurting their potential worker-employer relationship. Their focus should be shifted towards building a sustainable, positive employer branding, and fostering meaningful connections with their employees.

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