??Attention! If Your Site Is Not Mobile Compatible, It May Not Be Indexed By Google Anymore!

The search engine indexing culture that Google has been using for years is changing radically. As of July 5, 2024, all sites will be crawled only by mobile Googlebot. So Googlebot desktop browsers are no longer in indexing circulation. This means that sites that are not compatible with mobile devices will no longer be indexed by Google.

??What Does Mobile Indexing Mean? Why Is It So Important For Google?

Mobile indexing, in the simplest terms, is the process of Google crawling and indexing websites via mobile devices. Since almost all of us now use our mobile devices to research when we are curious about something, mobile compatibility in search results is a must. Mobile compatible, user-friendly sites put the answer we are looking for at our fingertips. This makes our internet experience better quality. Since mobile-friendly sites contribute to the user experience, they also rank higher in search engine results. So it’s a win-win situation for both sides.

??So, What is the Real Reason for This Change?

Until now, Google has viewed desktop indexing as basic. Some of you may be wondering, and might ask: “So, what changed?”. What has actually changed is that developing technology shapes user activities. Nowadays, almost everyone has mobile devices such as mobile phones and tablets. These make searching on Google much more efficient compared to a desktop device. Many site owners aim to make their sites mobile compatible according to this preference of the users. So much so that, in the current situation, the number of sites that are not mobile compatible has decreased considerably. Google also made such a decision to further simplify the system and encourage sites to be mobile compatible.

??No Worries: We Explain What Website Owners Should Do!

This change, which will come into force as of July 5, basically aims to fully meet the expectations of users. Website owners should also adopt this culture and try to create a site that is as user-friendly as possible. Do not worry if your site is not mobile compatible, you can meet user expectations and make your site appear at the top by paying attention to these steps:

??One of the biggest expectations of users who prefer to search from mobile devices instead of desktop is speed. You should also increase your loading speed to attract mobile users to your page. If you have a fast loading site, users will prefer you.

??A site that is easy to understand and navigate helps the users find what they are looking for without tiring. Try to keep your site’s navigation and structure as simple as possible.

??Use a responsive and flexible website design. Responsive designs adjust the layout of the site according to the features of the device the user is accessing. Thus, with a single design choice, your site looks user-friendly on every device, from phone to tablet, from tablet to computer.

??Pay attention to content marketing on your site. Diversify your content with different types such as images, videos, and text. Also, optimize your videos and images so that they load as quickly as possible on mobile devices.

If you are confused about how to make all these changes or have doubts about achieving the best optimization, you can consult Markethinkers. Markethinkers helps you make your site mobile compatible and user-friendly with accurate strategies, away from trial and error methods. Contact us for more information!