Attention and trust, algo changes, and unique content – The Marketing Matters, Monday Ed.
Vassilena Valchanova
Content Strategist & Brand Messaging Craftswoman ?? I help brands build meaningful relationships with the people who matter. ? Sharing strategic ways to create value-packed content and stellar brand messaging.
Welcome to Marketing Matters – Monday Edition! Every week, I'll share a short and sweet set of pieces on digital strategy, branding, and content marketing. I hope it'll help you start your week on the right foot. If you like it, you'll love the full edition delivered to your email every Friday .
from Robert Rose at Content Marketing Institute :
?? Attention vs. Trust: Which Should Content Marketers Prioritize?
Master strategist Robert Rose poses a big question here: How do you balance attention-grabbing engagement-focused content and more “quiet” trust-building pieces. An article demonstrating leadership, delivering extraordinary value, and deepening trust may not garner huge reach or impressive direct results. But months later, the influence remains. It’s hard to measure – but important to think about.
from me:
?? Your Remarkable Content Angles: How to Stand Out With Content That’s Uniquely You
Is your brand just another clone in the content factory? A Remarkable Content Angle will help you bust out of the mundane mediocrity we're surrounded with. This isn’t just a different angle; this is YOUR angle, your unique voice, your standout brand story. And identifying it will help you turn heads, win hearts, and make waves. This post is your guide to finding what makes your content uniquely captivating – together with a worksheet I use to define content angles for my customers.
from Jason Feifer at Entrepreneur Magazine :
?? With This LinkedIn Algorithm Change, Your Best Posts Could Reach New Readers for Months
I’d often caution against chasing the latest algorithm trends for your content. However, that doesn’t mean you shouldn’t pay attention to them. This latest post has a lot of good news in it. Valuable content will continue getting more visibility for months on end. And valuable content is what matters. On LinkedIn and off.
领英推荐
from Angie Gensler at Angiegensler.com :
?? 110 Social Media Hooks That Grab Attention
Need a way to make the blank page less blank? Try out these attention-grabbing hooks for your social media posts. They will help you draw readers in and get them attuned to your content. However, make sure you use these as a starting point only – otherwise, you risk looking like the carbon copy of another creator.
Thanks for reading this far! Here’s a cute kitty as your reward.
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?? Ready to build long-term marketing success?
Check out my “Strategic Content & Messaging ” course. It will help you build content that resonates and brand messaging that turns attention into action. It's easy to understand and 100% practical.
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8 个月Focus on trust over attention?
Tech Startups Evangelist | Helping Founders Find North Star for Unicorn Impact @10X Velocity | Funding, Product, Scaling, Leadership | DM 'Rocketship' to get started ?? | Why build slow and die on your 0 to 1 journey?
8 个月Building trust should always be the ultimate goal of content creators. ??
Content Creator
8 个月Absolutely agree! Building trust with your audience is key for long-term success. ?? Vassilena Valchanova
I help you create visual sales funnels | Personal branding design | ? Follow to learn how top brands use design to outgrow the competition | #ceasefirenow #freepalestine ????
8 个月Haha love that you reward us with a cute kitty at the end!